Description
Type of Paper Essay English Style English (US)
Subject Area Case Study Writer Category Copper
Academic Level College Sources 4
Number of Pages 3 page(s) / 825 Words Referencing Style APA
Spacing Double Spaced
Order Instructions
1. All papers, unless indicated otherwise must be in APA format.
2. There can be no less than three outside references, other than the textbook. Do not use Wikipedia as a reference.
3. All papers must be double-spaced using a twelve point (12pt.) Times New Roman font.
4. All assignments must be submitted via Blackboard.
Case Study
Each individual student will prepare a 2-3 page typewritten analysis (minimum) for the assigned case. The case study should be written in summary form (as opposed to question and answer):
1. Very briefly identify the key point or problem presented in the case.
2. Answer the questions posed at the end of the case within the body of your paper.
3. Describe a minimum of FOUR principles/key terms from the associated chapter that can be applied to the case. These can be integrated where appropriate within the body of your paper.
4. Please make sure each principle/key term is in BOLD.
How would you classify Mi Ola’s consumer products?
In which stage of the product life-cycle would you place Mi Ola’s products? In this stage, would you expect Helena Fogarty to put more emphasis on developing new products, deleting existing products, or modifying existing products?
What is Helena Fogarty doing to build brand equity for Mi Ola?
