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المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment-2
Marketing Management (MGT 201)
Due Date: 30th March 2024 @ 23:59
Course Name: Marketing Management
Student’s Name:
Course Code: MGT201
Student’s ID Number:
Semester: 2nd
CRN: 26288
Academic Year:
2023-24
For Instructor’s Use only
Instructor’s Name:
Dr. Syed Akmal
Students’ Grade: Marks Obtained/Out of 10 Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1.
2.
3.
Recognize an understanding of the overall marketing concepts, goals and strategies within the context of
organizations goals and strategies. (CLO-1)
Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological
factors which influence consumer’s decision. (CLO-3)
Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the
changing global environment. (CLO-4)
Part-A:
Case Study
(Max Marks-7)
Read the Chapter Case Study “McDonald’s—Colonel Sanders would be Proud, KFC is a Global
Brand” from Chapter No- 8 entitled “Global Marketing” given in your textbook/E-book –
“Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following
Questions:
1. While expanding globally, which sociocultural factors you think have affected KFC?
2. On what basis you may differentiate the growth strategies taken by KFC in the United States and
China?
3. Based on you understanding of the BRIC nations, should KFC consider expanding more
aggressively into (a) India, (b) Brazil, and (c) Russia? What national features of these countries
would provide reasons to support or contradict such an expansion strategy?
Part-B:
Critical Thinking
(Max Marks-3)
1. Think about the various soft drinks that you know from your local market (like Coca-Cola, Pepsi,
7-Up, etc.). Critically examine how do these various brands position themselves in the Saudi
Arabian market? (CH-9)
Important Notes: •
•
•
Avoid Plagiarism.
Support your answers with course material concepts from the textbook and scholarly,
peer-reviewed journal articles etc.
Need references and use APA style for writing the references.
Answer
Part-A:
Case Study
(Max Marks-7)
Critical Thinking
(Max Marks-3)
1.
2.
3.
Part-B:
1.
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 2 MGT322 (2nd Term 2023-2024)
Deadline: 30/03/2024 @ 23:59
Course Name: Logistics Management
Course Code: MGT322
Student’s Name:
Semester: 2nd
CRN:
Student’s ID Number:
Academic Year: 1445 H (2023-2024)2nd Term
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: /10
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
•
•
This assignment is an individual assignment.
Due date for Assignment 2 is 30/03/2024
• The Assignment must be submitted only in WORD format via allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Logistics Management
ASSIGNMENT -2
Submission Date by students: 30/3/2024
Place of Submission: Students Grade Centre
Weight:
10 Marks
Learning Outcome:
1. Demonstrate an understanding of how global competitive environments are changing supply chain
management and logistics practice.
2. Apply essential elements of core logistic and supply chain management principles.
3. Analyze and identify challenges and issues pertaining to logistical processes.
Assignment Workload:
This assignment is an individual assignment.
Critical Thinking
The global marketplace has witnessed an increased pressure from customers and competitors in
manufacturing as well as service sector (Basu, 2001; George, 2002). Due to the rapidly changing global
marketplace only those companies will be able to survive that will deliver products of good quality at
cheaper rate and to achieve their goal companies try to improve performance by focusing on cost cutting,
increasing productivity levels, quality and guaranteeing deliveries in order to satisfy customers (Raouf,
1994).
Increased global competition leads the industry to increasing efficiency by means of economies of scale
and internal specialization so as to meet market conditions in terms of flexibility, delivery performance
and quality (Yamashina, 1995). The changes in the present competitive business environment are
characterized by profound competition on the supply side and keen indecisive in customer requirements
on the demand side. These changes have left their distinctive marks on the different aspect of the
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
College of Administrative and Financial Sciences
manufacturing organizations (Gomes et al., 2006). With this increasing global economy, cost effective
manufacturing has become a requirement to remain competitive.
To meet all the challenges organizations try to introduce different manufacturing and supply techniques.
Management of organizations devotes its efforts to reduce the manufacturing costs and to improve the
quality of product. To achieve this goal, different manufacturing and supply techniques have been
employed. The last quarter of the 20th century witnessed the adoption of world-class, lean and integrated
manufacturing strategies that have drastically changed the way manufacturing firm’s leads to
improvement of manufacturing performance (Fullerton and McWatters, 2002).
Read textbook chapter 7 or secondary data on the internet and answer the following questions.
Question:
1. Why big Manufacturing Companies adopted Lean Thinking and the JIT model? (3 Marks)
2. Discuss major types of Waste, and why overproduction is the biggest waste companies must keep
in mind during production. (3 Marks)
3. With the initiation of artificial intelligence. The agile supply chain is a perfect concept for future
SCM? Give reasons with examples. (3 Marks)
4. APA style Reference ((1.0 Marks)
Each answer should be within the limit of 300- 400 words.
The Answer must follow the outline points below:
•
Lean Thinking and JIT Concept
•
Agile Supply chain
•
Their Main functions
•
Reasons with suitable Examples
•
Reference
Ans 1:
Ans 2:
Ans 3:
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 2
Introduction to International Business (MGT 321)
Due Date: 30/03/2024 @ 23:59
Course Name: Introduction to International
Business
Course Code: MGT-321
Student’s Name:
Semester: Second
CRN:
Student’s ID Number:
Academic Year:2023-24-2nd
For Instructor’s Use only
Instructor’s Name:
Students’ Grade:
Marks Obtained/Out of 10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
Knowledge:
1.1: Identify and evaluate the significant trade agreements affecting global commerce
Skills:
2.1: Analyse the effects of culture, politics and economic systems in the context of
international business
Values:
3.1: Carry out effective self-evaluation through discussing economic systems in the
international business context
Case study
Please read Case 6: “The Trans Pacific Partnership (TPP) Is Dead: Long Live the
CPTPP” available in your book (International business: Competing in the global
marketplace (13th ed.), at page no.634, and answer the following questions:
Case study Question(s):
1. Explain the proposed benefits of the TPP.
(Marks: 2.5)
2. What were the potential drawbacks of the U.S. entering the TPP? What would be
the drawbacks to other nations? Discuss.
(Marks: 2.5)
3. Is the CPTTP a threat to American economic interests? Discuss.
(Marks: 2.5)
4. Why do you think the 11 remaining signatories went ahead with a revised deal
after the United States withdrew? Give logic in support of your answer. (Marks:
2.5)
Important Notes:
• This is an individual assignment.
• All references must be cited using APA format. This includes both in-text
citations and the reference list at the end of the document.
• Originality, Similarity and Plagiarism Check: Your work must be original. All
papers will be submitted through SafeAssign software to check for similarity and
plagiarism. Any instance of academic dishonesty will result in a grade of zero for
the assignment. No exceptions and no second chances!
Answers
1. Answer2. Answer3. Answer4. Answer-
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 2
Introduction to International Business (MGT 321)
Due Date: 30/03/2024 @ 23:59
Course Name: Introduction to International
Business
Course Code: MGT-321
Student’s Name:
Semester: Second
CRN: 23338
Student’s ID Number:
Academic Year:2023-24-2nd
For Instructor’s Use only
Instructor’s Name: Dr. Salem Alanizan
Students’ Grade: Marks Obtained/ Out of 10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
Knowledge:
1.1: Identify and evaluate the significant trade agreements affecting global commerce
Skills:
2.1: Analyse the effects of culture, politics and economic systems in the context of
international business
Values:
3.1: Carry out effective self-evaluation through discussing economic systems in the
international business context
Case study
Please read Case 6: “The Trans Pacific Partnership (TPP) Is Dead: Long Live the
CPTPP” available in your book (International business: Competing in the global
marketplace (13th ed.), at page no.634, and answer the following questions:
Case study Question(s):
1. Explain the proposed benefits of the TPP.
(Marks: 2.5)
2. What were the potential drawbacks of the U.S. entering the TPP? What would be
the drawbacks to other nations? Discuss.
(Marks: 2.5)
3. Is the CPTTP a threat to American economic interests? Discuss.
(Marks: 2.5)
4. Why do you think the 11 remaining signatories went ahead with a revised deal
after the United States withdrew? Give logic in support of your answer. (Marks:
2.5)
Important Notes:
• This is an individual assignment.
• All references must be cited using APA format. This includes both in-text
citations and the reference list at the end of the document.
• Originality, Similarity and Plagiarism Check: Your work must be original. All
papers will be submitted through SafeAssign software to check for similarity and
plagiarism. Any instance of academic dishonesty will result in a grade of zero for
the assignment. No exceptions and no second chances!
Answers
1. Answer2. Answer3. Answer4. Answer-
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 2 MGT322 (2nd Term 2023-2024)
Deadline: 30/03/2024 @ 23:59
Course Name: Logistics Management
Course Code: MGT322
Student’s Name:
Semester: 2nd
CRN:
Student’s ID Number:
Academic Year: 1445 H (2023-2024)2nd Term
For Instructor’s Use only
Instructor’s Name: Dr Ghazala Aziz
Students’ Grade:
/10
Level of Marks:
Instructions – PLEASE READ THEM CAREFULLY
•
•
This assignment is an individual assignment.
Due date for Assignment 2 is 30/03/2024
• The Assignment must be submitted only in WORD format via allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Logistics Management
ASSIGNMENT -2
Submission Date by students: 30/3/2024
Place of Submission: Students Grade Centre
Weight:
10 Marks
Learning Outcome:
1. Demonstrate an understanding of how global competitive environments are changing supply chain
management and logistics practice.
2. Apply essential elements of core logistic and supply chain management principles.
3. Analyze and identify challenges and issues pertaining to logistical processes.
Assignment Workload:
This assignment is an individual assignment.
Critical Thinking
The global marketplace has witnessed an increased pressure from customers and competitors in
manufacturing as well as service sector (Basu, 2001; George, 2002). Due to the rapidly changing global
marketplace only those companies will be able to survive that will deliver products of good quality at
cheaper rate and to achieve their goal companies try to improve performance by focusing on cost cutting,
increasing productivity levels, quality and guaranteeing deliveries in order to satisfy customers (Raouf,
1994).
Increased global competition leads the industry to increasing efficiency by means of economies of scale
and internal specialization so as to meet market conditions in terms of flexibility, delivery performance
and quality (Yamashina, 1995). The changes in the present competitive business environment are
characterized by profound competition on the supply side and keen indecisive in customer requirements
on the demand side. These changes have left their distinctive marks on the different aspect of the
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
College of Administrative and Financial Sciences
manufacturing organizations (Gomes et al., 2006). With this increasing global economy, cost effective
manufacturing has become a requirement to remain competitive.
To meet all the challenges organizations try to introduce different manufacturing and supply techniques.
Management of organizations devotes its efforts to reduce the manufacturing costs and to improve the
quality of product. To achieve this goal, different manufacturing and supply techniques have been
employed. The last quarter of the 20th century witnessed the adoption of world-class, lean and integrated
manufacturing strategies that have drastically changed the way manufacturing firm’s leads to
improvement of manufacturing performance (Fullerton and McWatters, 2002).
Read textbook chapter 7 or secondary data on the internet and answer the following questions.
Question:
1. Why big Manufacturing Companies adopted Lean Thinking and the JIT model? (3 Marks)
2. Discuss major types of Waste, and why overproduction is the biggest waste companies must keep
in mind during production. (3 Marks)
3. With the initiation of artificial intelligence. The agile supply chain is a perfect concept for future
SCM? Give reasons with examples. (3 Marks)
4. APA style Reference ((1.0 Marks)
Each answer should be within the limit of 300- 400 words.
The Answer must follow the outline points below:
•
Lean Thinking and JIT Concept
•
Agile Supply chain
•
Their Main functions
•
Reasons with suitable Examples
•
Reference
Ans 1:
Ans 2:
Ans 3:
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