Description
My Company Reasearch Is “Alphabet Corp”
Executive Summary
The summary should consist of three (3) paragraphs. A proper paragraph has at LEAST three sentences. The executive summary should be no less than 500 words.
Paragraph One
Tell me about your company. I may not be familiar with the organization you are researching; this will help me understand your organization.
Paragraph Two
Tell me about this project. In YOUR OWN WORDS, tell me about this project.
Paragraph Three
Tell me what you learned from this project. Do not tell me about your company, but what skills did you develop from this project. (Excel, time management, etc. )
Table of Contents
The table of contents must include page numbers and titles of the tools. Please do not use Tool 1 page 4. It should read, Tool 1: Historical Analysis and the appropriate page number.
Unformatted Attachment Preview
Company Analysis Project
Dr. Amye Melton
MGT 4810
• Excel
• Calibri
• Minimum 12 Point Font
• Prepared by: Your Name should be on each page in the
footer
• Page number should be included on each page except
page one
Formatting
Prepared by: Dr. Melton
3
• Cover Page
• Executive Summary
• Should not exceed one page
• Must have three paragraphs
• Table of Contents
• Project is in 5 sections
• Preliminary analysis – focus, goals, and objectives
• The remote external environment
• The immediate external environment
• The internal (organizational) environment
• Strategy formulation
Layout
Prepared by: Dr. Melton
4
• There are a total of 12 tools to be incorporated.
• We will cover each of the 12 tools throughout the semester.
• Reference information should be used to make it easy to
understand where the information was obtained.
• Put references used on each page. A reference list at the end of
the document will result in points being deducted.
• Creativity is expected.
• Graphs are required.
• Online students will submit the document as a PDF (ready for
printing) and in Excel.
• Graphics are appropriate to enhance the readers understanding.
However, graphics are not required.
5
Prepared by: Dr. Melton
• I will not accept the project if it is submitted late. NO
EXCEPTIONS. I would suggest you plan to have the
project completed a week prior to the due date. I will add
one point for every day the project is received early, not
to exceed 10 extra points.
Final Project
Prepared by: Dr. Melton
6
• The Company Analysis Project is meant to be culmination of
all the learnings in the class; to do well on the project and
presentation, it is imperative you draw upon readings,
discussions, and assignments in presenting your analysis. You
will need to do a fair amount of outside research about your
industry and firm and you must properly cite your sources.
• Think of this project and presentation as a case analysis
without a previously written case where you must do the
research on the organization to understand its situation and
then recommend actions to achieve or maintain competitive
advantage.
Final Project (cont.1)
Prepared by: Dr. Melton
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• The project should answer the question: “What would I
do to gain/maintain competitive advantage if I were in the
driver’s seat of this organization?” Your answer should be
supported by a strategic overview of the organization
within its competitive environment including background
on the industry and firm, how the organization has
changed over time, new & emerging competitors,
industry forces acting on the organization, outlook for the
industry, and major opportunities and threats for the
organization.
Final Project (cont.2)
Prepared by: Dr. Melton
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• Your position is that of an internal business consultant to
the CEO of a company. You have been hired to do a
strategic analysis of a particular company and the
industry it is in using the outside research materials and
professional tools provided in the text. The goal is to
determine what direction the company should take and
make specific strategy recommendations should what the
company should do next and why. Sometimes you may
determine problem areas and call attention to certain
problems that exist.
Final Project (cont.3)
Prepared by: Dr. Melton
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• You should always consider yourself as part of the
company. For example, you should say, “This is what we
should do.” Do not rehash facts about the firm that would
already be well known to managers.
• Your conclusions and recommendations should focus on
professional and documented answers to the question,
‘what next and why?”
Final Project (cont.4)
Prepared by: Dr. Melton
10
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