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المملكة العربية السعودية
وزارة التعليم
ر
اإللكتونية
الجامعة السعودية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 1
Communications Management (MGT 421)
Due Date: 16/3/2024 @ 23:59
Course Name: Communication Management
Student’s Name:
Course Code: MGT421
Student’s ID Number:
Semester: 2nd Semester
CRN:
Academic Year: 2023-24-1st
For Instructor’s Use only
Instructor’s Name: Dr. Khadija Saidi
Students’ Grade: /10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
Use APA reference style.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures
containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1.1: Recognize and memorize concepts of communication theory as they affect business
organizations and the individuals in them.
1.2: Communicate better, knowing that good communicators make better managers, and that
communication is a dynamic process basic to individuals and organizational life.
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Assignment Structure:
Assignment-1
Type
Part-1
Part-2
Total
Marks
5
5
10
Part -I (5 Marks)
Case Study: Credibility for an Entry-Level Professional
Sara, Ali, and Asif were recently hired as audit assistants. This is the first full-time professional
position for each of them. During the first few months of work, each of them experienced
successes and failures.
Sara gained a reputation for finding out exactly what clients wanted. She asked the right
questions and respectfully explained points of disagreement with them, and showed them she
was genuinely interested in them. Several of his colleagues commented that clients trusted her to
act appropriately on their behalf. Her supervisor was pleased that Sara always followed through
on commitments and was positive .However, her performance was far from perfect. Her
supervisor noticed that Sara sometimes made fairly basic mistakes in her audits and her
colleagues would have to redo some of her work.
Ali has gained a reputation for completing audits more accurately than all other new audit
assistants. His supervisor is worried, however, about his long-term success at the firm.
Ali tends to overpromise. Last week, he told his supervisor he’d finish an important project but
instead worked on other tasks. Last month, he called in sick for a few days. On one of his sick
days, his supervisor saw pictures of his at a party that he had posted to Instagram.
Asif is the top performer on audits among the new group of employees at the firm. He is precise
and efficient. He can typically accomplish many tasks in about half the time of most other audit
assistants. His supervisor is concerned, however, about his interpersonal skills. He tends to often
criticize his colleagues for their mistakes and rarely offers appreciation for their help. He also
seems to rub clients the wrong way and comes across as “antisocial” according to one valued
client.
Read the case above and answer the following questions:
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Which element of credibility does Sara lack? What would you recommend to her to improve
her credibility? (1 Mark)
Which element of credibility does Ali lack? What would you recommend to him to improve
his credibility? (1 Mark)
Which element of credibility does Asif lack? What would you recommend to him to improve
her credibility? (1 Mark)
What is the significance of establishing credibility in business communication?
(2 Marks)
Part-II (5 Marks)
Assess a Recent Difficult Conversation
Select a difficult conversation that you have encountered in the workplace or at school. Based
on this conversation, do the following:
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Summarize the conversation in one paragraph. (1 Mark)
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Evaluate your and others’ performance in terms of assuming the best in one another,
staying calm, finding common ground, disagreeing diplomatically, avoiding exaggeration
and either/or approaches, and sharing all stories (including a shared story). (2 Marks)
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Describe three ways you would approach the conversation differently if you did it over
again. (2 Marks)
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