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المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 1
Communications Management (MGT 421)
Due Date: 09/3/2024 @ 23:59
Course Name: Communication Management
Student’s Name:
Course Code: MGT421
Student’s ID Number:
Semester: 2nd Semester
CRN: 24319
Academic Year: 2023-24
For Instructor’s Use only
Instructor’s Name: Dr. Salem Alanizan
Students’ Grade: /10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented; marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
Use APA reference style.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1.1: Recognize and memorize concepts of communication theory as they affect business
organizations and the individuals in them.
1.2: Communicate better, knowing that good communicators make better managers, and
thatcommunication is a dynamic process basic to individuals and organizational life.
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Assignment Structure:
Assignment-1
Type
Part-1
Part-2
Total
Marks
5
5
10
Part -I (5 Marks)
Case Study: Credibility for an Entry-Level Professional
Sara, Ali, and Asif were recently hired as audit assistants. This is the first full-time
professional position for each of them. During the first few months of work, each of them
experienced successes and failures.
Sara gained a reputation for finding out exactly what clients wanted. She asked the right
questions and respectfully explained points of disagreement with them, and showed them
she was genuinely interested in them. Several of his colleagues commented that clients
trusted her to act appropriately on their behalf. Her supervisor was pleased that Sara always
followed through on commitments and was positive. However, her performance was far
from perfect. Her supervisor noticed that Sara sometimes made fairly basic mistakes in her
audits and her colleagues would have to redo some of her work.
Ali has gained a reputation for completing audits more accurately than all other new audit
assistants. His supervisor is worried, however, about his long-term success at the firm.
Ali tends to overpromise. Last week, he told his supervisor he’d finish an important project
but instead worked on other tasks. Last month, he called in sick for a few days. On one of
his sick days, his supervisor saw pictures of his at a party that he had posted to Instagram.
Asif is the top performer on audits among the new group of employees at the firm. He is
precise and efficient. He can typically accomplish many tasks in about half the time of
most other audit assistants. His supervisor is concerned, however, about his interpersonal
skills. He tends to often criticize his colleagues for their mistakes and rarely offers
appreciation for their help. He also seems to rub clients the wrong way and comes across
as “antisocial” according to one valued client.
Read the case above and answer the following questions:
1. Which element of credibility does Sara lack? What would you recommend to her to
improve her credibility? (1 Mark)
2. Which element of credibility does Ali lack? What would you recommend to him to
improve his credibility? (1 Mark)
3. Which element of credibility does Asif lack? What would you recommend to him to
improve her credibility? (1 Mark)
4. What is the significance of establishing credibility in business communication?
(2 Marks)
Part-II (5 Marks)
Assess a Recent Difficult Conversation
Select a difficult conversation that you have encountered in the workplace or at school.
Based on this conversation, do the following:
1. Summarize the conversation in one paragraph. (1 Mark)
2. Evaluate your and others’ performance in terms of assuming the best in one another,
staying calm, finding common ground, disagreeing diplomatically, avoiding
exaggeration and either/or approaches, and sharing all stories (including a shared
story). (2 Marks)
3. Describe three ways you would approach the conversation differently if you did it over
again. (2 Marks)
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