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Questions based off of book. I Have the book purchased which you can access through the Kindle App where I can give you the log in. Need these questions to be answers to the best of your ability for this is a big grade in the course. You only have to pick 5 out of the 7 questions which will be in the instructions on the word document.
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EXAM 1: MGMT 595
(Choose five of the seven questions, and respond using industry and company examples. Email
responses in a Word file to [email protected] by noon Thursday, January 18th.)
1. Pick a competitive business-level strategy as discussed in Porter’s generic strategy typology. Using a
firm with which you are familiar, (a) Describe the strategy in detail, along with its advantages and risks,
and (b) discuss how this strategy can help a firm to mitigate each of the five forces in an industry and
allow a firm to earn above-average returns in spite of strong competitive forces.
2. Two views of why some firms outperform others are the industrial-organization (IO) and resource-based
views of performance. Compare and contrast these views. Describe in detail the steps involved with
each model, and also discuss the basic assumptions that make each view unique. Finally, provide
industry/company examples reflecting when each might be more appropriate.
3. Describe the segments of the general (remote) environment, and discuss with examples how
environmental trends may affect some industries for the better and others for the worse.
4. What are the five categories of businesses based on level of diversification? Also, using
industry/company examples, what are some tradeoffs between lower and higher levels of
diversification?
5. Using examples, describe factors that affect (a) the likelihood a firm will take a competitive action and
(b) the likelihood a firm will initiate a competitive response to the action taken by a competitor.
6. According to the resource-based view of the firm, internal resources can be instrumental in attaining a
sustainable competitive advantage. Using company examples, describe the various types of firm
resources. Also, describe the specific criteria managers can use to decide which resources/capabilities
have the potential to create a sustainable competitive advantage.
7. Describe with examples how diversified firms can use activity sharing and transfer of core competencies
to create value, and also how an unrelated diversification strategy can create value.
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