Marketing Strategies Question

Description

Brand Extension Assignment: Choose a product and write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.

Don't use plagiarized sources. Get Your Custom Assignment on
Marketing Strategies Question
From as Little as $13/Page

Headings to include:

Brand (to include a brief background)

Extension idea

Rationale/justification or need for the new idea- include relating the idea back to the company’s mission statement

Target market

Marketing/launch strategy (to include pricing and channel strategy)

Ethical considerations

The paper should be a Word document.

Please also include intext citation and references.