Marketing research project

Description

An empirical research project will be conducted based on the approved research proposal.The research question(s) identified in the proposal will be answered in a business context. This will involve collecting quantitative and/or qualitative data, analysing the data and writing up the findings.This assignment requires you to produce a 3,500-word research report focused on the chosen research questions), incorporating a critical literature review on the topic, an appropriate methodology and empirical analysis of the findings.

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Marketing research project
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