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Design interview questions and conduct 3 interviews Each of the interviewees must be differentIf you conduct a group interview and notice one person dominating the discussion, make sure you ask each person the same answer until everyone speaks his/her mind.My interview questions is in the following pdf
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1. If you were presented with high quality premium oolong tea, what do you think makes it
premium?
2. What benefits in super premium oolong tea are you looking for?
3. What key characteristics like aroma and flavor drive your decision in choosing a super
premium oolong tea?
4. Where would you like to purchase super premium oolong tea?
5. What information obtained from advertisement influenced your decision in finding an
interest in loose-leaf tea?
6. What elements of a tea’s packaging or branding make it stand out to you and make you
purchase it when you’re shopping, and why do those elements matter?
7. What type of packaging would you like to see or purchase super premium oolong tea?
8. How likely are you to purchase and try a new high quality tea leaf, naturally organic,
robust flavor super premium oolong tea that is new to the market?
9. How important is the country of origin important in purchasing tea? Why?
10. This tea can only be harvested in limited quantity at the highest mountain in Taiwan. The
high altitude naked it naturally insect-free, unlike many other teas that claims to be
organic. Will $50 price tag reasonable for such a product?
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