Description
Must have access to
Marketing Research by. Ninth Alvin C. Burns Ann Veeck
to answer the questions
to answer two (2) of the final three questions (numbers 2-4).
Read the questions carefully and provide detailed answers. In the text box below put the number of the question you are answering then the answer.
(40 Points) a) Discuss experiments in detail; suggest a marketing situation where you would us an experiment as a research method and how you would conduct it. b) Explain how you would assess the reliability and validity for your experiment.
(30 Points) Explain the three types of research designs; be sure to discuss the uses and methods of each type. Be sure to identify a quantitative and a qualitative method for each.
(30 Points) Discuss test marketing, and explain test marketing in the context of internal versus external validity (is test marketing more internally or externally valid and why?).
( 30 Points) a) Discuss Defining the Problem; in the determining probable causes of the symptoms stage of problem definition give an example of a nominal and interval question you could use.
