Description
Do not use AI.
Please read the WSJ article posted for this week, https://cdn.discordapp.com/attachments/1155609410320740462/1155609538020528249/Brands_Wanted_to_Cut_Out_Stores._Not_Anymore._-_WSJ.pdf?ex=655a7740&is=65480240&hm=4f2f816b654803539105811c7cb209e5480db18671c215d5075fcf6e38db9e2f&
Brands Wanted to Cut Out Stores. Not Anymore.
QUESTIONS:
(I expect quality work at this point in the semester; be thorough with your responses and use the concepts you learned to back your analyses and conclusions)
Question 1: For what reasons did online brands initially avoid seeking a presence in physical stores?
Question 2: Which online brands are now pursuing a presence in physical stores and why?
Question 3: What are the tradeoffs between online brands that establish their own physical stores vs. those that establish a presence in existing retail chains?
Question 4: Suggest at least three questions that an online brand should ask itself in trying to determine whether or not to pursue a presence in physical retail stores.
You have the option to click here to download the template and use it for this assignment. ( in file section)
Rewrite the questions above in bullet-point format in the file you will create and respond to them separately.
Your submission must meet the formatting requirements outlined in the syllabus and should have bullet points separately showing each question and your response.
Be sure to explain your responses thoroughly and pay attention to the grading rubric for this assignment.
Submissions that do not meet the formatting requirements or do not explain the responses thoroughly will not be considered.
Unformatted Attachment Preview
CSUN – Nazarian College of Business and Economics
Assignment Name
Course and class number
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Date Submitted:
There is no page limit for this assignment write up; be thorough with your responses
and logically explain them.
You may want to consider using this structure.
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California State University, Northridge
Professor Sean Keyani
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