Description
Professional Paper 1
For this paper, you will take on the role of an outside consultant for a company. The company has hired your firm to do deep background on three demographics: Tweens, Generation Y, and Generation X for marketing purpose. You will investigate and suggest the best approach for marketing a company’s product line to those demographics.
Using the following outline will be helpful, but your final paper will be written in cohesive essay format. Make sure that it is presented in the persona of an outside consultant. Even though this is written as a professional paper, you are still required to cite at least three scholarly sources for this assignment. Your paper must be formatted using double-spaced, 1- inch margins, and font consistent with APA guidelines. Be sure to use the most current edition of APA format for your papers, citations in the text, and a reference list.
SUGGESTED OUTLINE
Single paragraph Introduction describing the company, the product, and the intent of your research.
Outline the Demographics of the groups in questions including birth years and demographical information.
Provide background about the Attitude of each group. Focus on their shared experiences that distinguish them from other groups.
Discuss each demographic’s disposable income; what is the annual Spending Power of the group?
Product Development: What product would you suggest if you were marketing to this demo, and why?
Marketing: What Media would you use to reach the group and what would your message be?
Product/Service: Identify a product that has been marketed that was a success with any of these demographics, and one that failed with any of these groups; provide a brief explanation as to why the product/service was a success and why the product/service failed.
Conclusion: Include a summation of your findings. This should not exceed 2-3 paragraphs and will restate the contents of the paper in a concise manner. Keep in mind you are not selling the product itself, but rather you are making a case for your findings.
Presentation: The paper is presented as a professional paper in tone and presentation.
Your paper should be 6-8 pages in length. The lengths of the assignment, however, do not include statements in quotations, graphs, footnotes, charts, and citations. You are required to cite at least three scholarly sources for this assignment. Your paper must be formatted using double-spaced, 1- inch margins, and font consistent with APA guidelines. Be sure to use the most current edition of APA format for your papers, citations in the text, and a reference list.
