Marketing Question

Description

Each person will submit a5 pagetype written paper on a sub-topic within a chapter. Cover page does

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not count. Pick a topic of interest and read about it in the book. Then, do further research in the online
library or web-search. Evidence of research beyond the book is required and should be documented in
the bibliography with a minimum of 3 references including the book. Use APA format and double spaced
with 11 or 12 point font. Page 6 is your Bibliography.
There are many interesting topics and sub-topics in the book. Pick something you are interested in that
will serve you for the future. Study that topic in the book first and if interested in continuing do further
research by finding two more references (e.g. articles, books, websites). It’s generally helpful to create
an outline before you start writing. That way you can complete a paragraph or section at a time. One
way to do this is to state the theory first and any research you were able to uncover. Be sure to
reference anything you copy from another source by making a citation in your paper i.e. (George &
Jones, 2012, pg 38). Then, you could relate this topic to your personal experience or how you might use
this knowledge in the future.
There are too many sub-topics to list but here are a few:
 Motivation
 Perception
 Communication
 Teams
 Conflict
 Careers
 Learning
 Personality
 Power
 Decision Making
 Ethics
 Change
 Org Design or structure
 Stress
You can also add your own experience about this subject