Description
Please see attached files. I need to have the one-pager initial research proposal of the marketing plan by Friday, January 5, 2024 and then the final at least 15 pager (exclusive of references page) by January 15, 2024.
Unformatted Attachment Preview
Please submit a one-page marketing plan describing your topic for your Marketing Plan due in week 7.
Keep in mind your final paper is a 15-page marketing plan for a brand of your choice.
This paper should discuss the brand you are writing the marketing plan for. Explain why they need a new
plan, and discuss some preliminary marketing strategies.
Topic:
•
Brand or company you are proposing for your topic
•
Brief background
Rationale
•
Why does this company need a new plan?
•
Are you entering a new market?
•
Are you proposing a new offering?
•
Does their current plan just need to be revamped?
•
Include rationale for the new plan.
Strategy
•
Who is the intended market?
•
Where will you access the necessary information for your final marketing plan?
Please submit the assignment in APA format including supporting scholarly research.
Please name your assignment file as ‘lastnamefirstinitial-MKTG600-assignment#
Course Objectives:
1. Develop a Marketing Plan
2. Define the process for bringing a new product or service to market.
6/11/22, 10:29 AM
Week 1 Assignment -Research Proposal – MKTG600 D003 Spring 2022 – APEI
MKTG Writing Assignment Rubric
Course: MKTG600 D003 Spring 2022
Criteria
Assignment
Content
Developing
Accomplished
65 points
55.25 points 48.75 points 42.25 points 0 points
Exceeds
expected
level of
explanation
and
discussion
on the
assignment
areas/topics.
All areas
included in
the analysis.
Meets
expected
level of
explanation
and
discussion
on the
assignment
areas/topics.
All areas
included in
the analysis.
Does not
meet
expected
level of
explanation
and
discussion
on the
assignment .
No more
than one
areas of
analysis
need
improvemen
t and/or
additional
development
.
Beginning
Did not
attempt
Exemplary
Does not
meet
expected
level of
explanation
and
discussion
on the
assignment .
Multiple
areas of
analysis
need
improvemen
t and/or
additional
development
. One or
more areas
Does not
meet
expected
level of
explanation
and
discussion
on the
assignment.
Significant
areas of
analysis
need
improvemen
t and/or
additional
development
. Assignment
not
were not
addressed.
submitted.
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=60669&db=223981
Criterion
Score
/ 65
1/4
6/11/22, 10:29 AM
Criteria
Assignment
Content
Week 1 Assignment -Research Proposal – MKTG600 D003 Spring 2022 – APEI
Exemplary
Accomplished
Developing
Beginning
Did not
attempt
Criterion
Score
10 points
8.5 points
7.5 points
6.5 points
0 points
/ 10
Student
Student
The
Student tries Explanation
demonstrate exhibits
s proficient
above
command of average
assignment
reveals that
the student
to explain
some
concepts,
of concepts
not provided
and/or only
the subject
matter in the
assignment.
Assignment
usage of
subject
matter in
assignment.
has a
general,
fundamental
understandi
but
overlooks
critical
details.
surface level
understandi
ng is present
. Assignment
shows an
impressive
level of
depth of
student’s
ability to
Student
provides
above
average
ability in
relating
ng of the
course
material.
Whereas,
there are
areas of
Assignment
appears
vague or
incomplete
in various
segments.
is
incomplete
or not
submitted.
relate course
content in
examples
given.
course
content in
examples
given.
Details and
facts
presented
some
concerning
in the
linkages
provided
between
facts and
Student
presents
concepts in
isolation,
and does not
perceive to
have a
provide an
adequate
presentation
of student’s
current level
of subject
matter
supporting
statements.
Student
generally
explains
concepts,
but only
logical
sequencing
of ideas.
knowledge.
meets the
minimum
requirement
s in this area.
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=60669&db=223981
2/4
6/11/22, 10:29 AM
Criteria
Thesis and
Support
Grammar
and Spelling
Week 1 Assignment -Research Proposal – MKTG600 D003 Spring 2022 – APEI
Exemplary
Accomplished
Developing
Beginning
Did not
attempt
Criterion
Score
10 points
8.5 points
7.5 points
6.5 points
0 points
/ 10
The writing
has a clearly
articulated
The writing
has a clearly
articulated
The writing
has a clear
thesis and
The writing
may need a
more clearly
Student has
a presented
information
original
thesis and
subordinate
ideas
supported
by reliable
and relevant
thesis
supported
by
appropriate
evidence
and sound
logic. Minor
related
subordinate
ideas
supported
by clear
thinking and
appropriate
articulated
thesis
and/or
appropriate
related
subordinate
ideas. Fuzzy
with little to
no support
of reference
materials.
Assignment
is
incomplete
evidence
based on
original
research.
gaps in logic
and
argument
may appear.
evidence.
Logical
arguments
may be onesided or
incomplete.
logic may be
evident and
adequate
supporting
evidence is
lacking.
or not
submitted.
5 points
4.25 points
3.75 points
3.25 points
0 points
Paper
contains less
than 2 total
grammatical
and/or
spelling
errors.
Paper
contains 2-4
total
grammatical
and/or
spelling
errors.
Paper
contains 5-7
total
grammatical
and/or
spelling
errors.
Paper
contains 810 total
grammatical
and/or
spelling
errors.
Paper
contains
more than
10 total
grammatical
and/or
spelling
/5
errors.
Assignment
is
incomplete
or not
submitted.
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=60669&db=223981
3/4
6/11/22, 10:29 AM
Criteria
APA
Week 1 Assignment -Research Proposal – MKTG600 D003 Spring 2022 – APEI
Exemplary
Accomplished
Developing
Beginning
Did not
attempt
Criterion
Score
5 points
4.25 points
3.75 points
3.25 points
0 points
/5
Paper
Paper
Paper
Paper
Paper
contains 5-7
APA errors
contains 810 APA
contains
more than
errors.
10 APA
contains less contains 2-4
than 2 APA
APA errors.
errors.
errors.
Assignment
is
incomplete
or not
submitted.
Mechanics
5 points
4.25 points
3.75 points
3.25 points
0 points
/5
Paper meets
Paper
Paper is less
Paper is less
Paper is less
the length
requirement
greater than
90% or
than 80%
but greater
than 70% of
the length
than 60% of
the length
for the
assignment.
substancially than 70% of
exceeds the the length
requirement
for the
requirement
for the
length
requirement
assignment.
assignment.
requirement
for the
for the
assignment.
Assignment
is
assignment.
incomplete
or not
submitted.
Total
/ 100
Overall Score
Exemplary
Accomplished
Developing
Beginning
Did not attempt
90 points minimum
80 points minimum
70 points minimum
60 points minimum
0 points minimum
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=60669&db=223981
4/4
Your term project for this class is a 15-page marketing plan for the product or service that was approved
in your week one proposal. It is to follow APA format and be of a quality graduate level. Don’t forget to
use an appropriate number of references for a paper of this length.
Required Marketing plan Headings:
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
Executive Summary
Situation Analysis
Market Summary
Target Markets
Marketing Demographics
Geographics
Demographics
Behavioral factors
Market Needs
Market Trends
Market Growth
SWOT Analysis
Competitors Analysis
Market Strategy
Marketing objectives
Financial objectives
Positioning strategy
Marketing tactics
Product
Price
Distribution
Communication
Research
Financials
Break-Even Analysis
Sales Forecast
Marketing Budget
You MUST upload assignment into the ASSIGNMENT page or attach as a Word document.
Course Objectives:
Develop a Marketing Plan.
Define the types of marketing research.
Analyze potential pricing alternatives.
Define channel strategy
Design a sales management plan.
Define the process for bringing a new product or service to market.
1/3/24, 11:37 AM
Final Marketing Plan – MKTG600 B006 Winter 2024 – APEI
MKTG Writing Assignment Rubric
Course: MKTG600 B006 Winter 2024
Criteria
Assignmen
t Content
Exemplary
Accomplished
Developing
Beginning
Did not
attempt
Criterion
Score
65 points
55.25 points
48.75 points
42.25 points
0 points
/ 65
Exceeds
expected
level of
explanation
and
discussion
on the
assignment
areas/topics.
All areas
included in
the analysis.
Meets
expected
level of
explanation
and
discussion
on the
assignment
areas/topics.
All areas
included in
the analysis.
Does not
meet
expected
level of
explanation
and
discussion
on the
assignment .
No more
than one
areas of
analysis
need
improvement
Does not
meet
expected
level of
explanation
and
discussion
on the
assignment .
Multiple
areas of
analysis
need
improvement
and/or
Does not
meet
expected
level of
explanation
and
discussion
on the
assignment.
Significant
areas of
analysis
need
improvement
and/or
and/or
additional
development
.
additional
development
. One or
more areas
additional
development
. Assignment
not
were not
addressed.
submitted.
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=403078&grpid=0&isprv=&bp=0&ou=159074
1/4
1/3/24, 11:37 AM
Criteria
Assignmen
t Content
Final Marketing Plan – MKTG600 B006 Winter 2024 – APEI
Exemplary
Accomplished
Developing
Beginning
Did not
attempt
Criterion
Score
10 points
8.5 points
7.5 points
6.5 points
0 points
/ 10
Student
demonstrate
s proficient
command of
Student
exhibits
above
average
The
assignment
reveals that
the student
Student tries
to explain
some
concepts,
Explanation
of concepts
not provided
and/or only
the subject
matter in the
assignment.
Assignment
usage of
subject
matter in
assignment.
has a
general,
fundamental
understandin
but
overlooks
critical
details.
surface level
understandin
g is present .
Assignment
shows an
impressive
level of
depth of
student’s
ability to
relate course
content in
examples
given.
Student
provides
above
average
ability in
relating
course
content in
examples
given.
Details and
g of the
course
material.
Whereas,
there are
areas of
some
concerning
in the
linkages
provided
Assignment is incomplete
appears
or not
vague or
submitted.
incomplete
in various
segments.
Student
presents
concepts in
isolation,
and does not
facts
presented
provide an
adequate
presentation
of student’s
current level
of subject
matter
knowledge.
between
facts and
supporting
statements.
Student
generally
explains
concepts,
but only
meets the
minimum
requirements
in this area.
perceive to
have a
logical
sequencing
of ideas.
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=403078&grpid=0&isprv=&bp=0&ou=159074
2/4
1/3/24, 11:37 AM
Criteria
Thesis and
Support
Final Marketing Plan – MKTG600 B006 Winter 2024 – APEI
Exemplary
Accomplished
Developing
Beginning
Did not
attempt
Criterion
Score
10 points
8.5 points
7.5 points
6.5 points
0 points
/ 10
The writing
has a clearly
articulated
original
thesis and
subordinate
The writing
has a clearly
articulated
thesis
supported by
appropriate
The writing
has a clear
thesis and
related
subordinate
ideas
The writing
may need a
more clearly
articulated
thesis and/or
appropriate
Student has
a presented
information
with little to
no support
of reference
ideas
supported by
reliable and
relevant
evidence
based on
original
research.
evidence and
sound logic.
Minor gaps
in logic and
argument
may appear.
supported by
clear
thinking and
appropriate
evidence.
Logical
arguments
may be onesided or
related
subordinate
ideas. Fuzzy
logic may be
evident and
adequate
supporting
evidence is
lacking.
materials.
Assignment
is incomplete
or not
submitted.
incomplete.
Grammar
and
Spelling
5 points
4.25 points
3.75 points
3.25 points
0 points
Paper
contains less
than 2 total
grammatical
and/or
spelling
Paper
contains 2-4
total
grammatical
and/or
spelling
Paper
contains 5-7
total
grammatical
and/or
spelling
Paper
contains 810 total
grammatical
and/or
spelling
Paper
contains
more than
10 total
grammatical
and/or
errors.
errors.
errors.
errors.
spelling
errors.
Assignment
is incomplete
or not
submitted.
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=403078&grpid=0&isprv=&bp=0&ou=159074
/5
3/4
1/3/24, 11:37 AM
Criteria
APA
Final Marketing Plan – MKTG600 B006 Winter 2024 – APEI
Exemplary
Accomplished
Developing
Beginning
Did not
attempt
Criterion
Score
5 points
4.25 points
3.75 points
3.25 points
0 points
/5
Paper
Paper
contains less contains 2-4
than 2 APA
APA errors.
errors.
Paper
contains 5-7
APA errors
Paper
contains 810 APA
errors.
Paper
contains
more than
10 APA
errors.
Assignment
is incomplete
or not
submitted.
Mechanics
5 points
4.25 points
3.75 points
3.25 points
0 points
Paper meets
Paper
Paper is less
Paper is less
Paper is less
the length
requirement
for the
assignment.
greater than
90% or
substancially
exceeds the
than 80%
but greater
than 70% of
the length
than 70% of
the length
requirement
for the
than 60% of
the length
requirement
for the
length
requirement
requirement
for the
assignment.
assignment.
Assignment
for the
assignment.
assignment.
/5
is incomplete
or not
submitted.
Total
/ 100
Overall Score
Exemplary
Accomplished
Developing
Beginning
Did not attempt
90 points minimum
80 points minimum
70 points minimum
60 points minimum
0 points minimum
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=403078&grpid=0&isprv=&bp=0&ou=159074
4/4
1/3/24, 11:37 AM
Final Marketing Plan – MKTG600 B006 Winter 2024 – APEI
MKTG Writing Assignment Rubric
Course: MKTG600 B006 Winter 2024
Criteria
Assignmen
t Content
Exemplary
Accomplished
Developing
Beginning
Did not
attempt
Criterion
Score
65 points
55.25 points
48.75 points
42.25 points
0 points
/ 65
Exceeds
expected
level of
explanation
and
discussion
on the
assignment
areas/topics.
All areas
included in
the analysis.
Meets
expected
level of
explanation
and
discussion
on the
assignment
areas/topics.
All areas
included in
the analysis.
Does not
meet
expected
level of
explanation
and
discussion
on the
assignment .
No more
than one
areas of
analysis
need
improvement
Does not
meet
expected
level of
explanation
and
discussion
on the
assignment .
Multiple
areas of
analysis
need
improvement
and/or
Does not
meet
expected
level of
explanation
and
discussion
on the
assignment.
Significant
areas of
analysis
need
improvement
and/or
and/or
additional
development
.
additional
development
. One or
more areas
additional
development
. Assignment
not
were not
addressed.
submitted.
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=403078&grpid=0&isprv=&bp=0&ou=159074
1/4
1/3/24, 11:37 AM
Criteria
Assignmen
t Content
Final Marketing Plan – MKTG600 B006 Winter 2024 – APEI
Exemplary
Accomplished
Developing
Beginning
Did not
attempt
Criterion
Score
10 points
8.5 points
7.5 points
6.5 points
0 points
/ 10
Student
demonstrate
s proficient
command of
Student
exhibits
above
average
The
assignment
reveals that
the student
Student tries
to explain
some
concepts,
Explanation
of concepts
not provided
and/or only
the subject
matter in the
assignment.
Assignment
usage of
subject
matter in
assignment.
has a
general,
fundamental
understandin
but
overlooks
critical
details.
surface level
understandin
g is present .
Assignment
shows an
impressive
level of
depth of
student’s
ability to
relate course
content in
examples
given.
Student
provides
above
average
ability in
relating
course
content in
examples
given.
Details and
g of the
course
material.
Whereas,
there are
areas of
some
concerning
in the
linkages
provided
Assignment is incomplete
appears
or not
vague or
submitted.
incomplete
in various
segments.
Student
presents
concepts in
isolation,
and does not
facts
presented
provide an
adequate
presentation
of student’s
current level
of subject
matter
knowledge.
between
facts and
supporting
statements.
Student
generally
explains
concepts,
but only
meets the
minimum
requirements
in this area.
perceive to
have a
logical
sequencing
of ideas.
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=403078&grpid=0&isprv=&bp=0&ou=159074
2/4
1/3/24, 11:37 AM
Criteria
Thesis and
Support
Final Marketing Plan – MKTG600 B006 Winter 2024 – APEI
Exemplary
Accomplished
Developing
Beginning
Did not
attempt
Criterion
Score
10 points
8.5 points
7.5 points
6.5 points
0 points
/ 10
The writing
has a clearly
articulated
original
thesis and
subordinate
The writing
has a clearly
articulated
thesis
supported by
appropriate
The writing
has a clear
thesis and
related
subordinate
ideas
The writing
may need a
more clearly
articulated
thesis and/or
appropriate
Student has
a presented
information
with little to
no support
of reference
ideas
supported by
reliable and
relevant
evidence
based on
original
research.
evidence and
sound logic.
Minor gaps
in logic and
argument
may appear.
supported by
clear
thinking and
appropriate
evidence.
Logical
arguments
may be onesided or
related
subordinate
ideas. Fuzzy
logic may be
evident and
adequate
supporting
evidence is
lacking.
materials.
Assignment
is incomplete
or not
submitted.
incomplete.
Grammar
and
Spelling
5 points
4.25 points
3.75 points
3.25 points
0 points
Paper
contains less
than 2 total
grammatical
and/or
spelling
Paper
contains 2-4
total
grammatical
and/or
spelling
Paper
contains 5-7
total
grammatical
and/or
spelling
Paper
contains 810 total
grammatical
and/or
spelling
Paper
contains
more than
10 total
grammatical
and/or
errors.
errors.
errors.
errors.
spelling
errors.
Assignment
is incomplete
or not
submitted.
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=403078&grpid=0&isprv=&bp=0&ou=159074
/5
3/4
1/3/24, 11:37 AM
Criteria
APA
Final Marketing Plan – MKTG600 B006 Winter 2024 – APEI
Exemplary
Accomplished
Developing
Beginning
Did not
attempt
Criterion
Score
5 points
4.25 points
3.75 points
3.25 points
0 points
/5
Paper
Paper
contains less contains 2-4
than 2 APA
APA errors.
errors.
Paper
contains 5-7
APA errors
Paper
contains 810 APA
errors.
Paper
contains
more than
10 APA
errors.
Assignment
is incomplete
or not
submitted.
Mechanics
5 points
4.25 points
3.75 points
3.25 points
0 points
Paper meets
Paper
Paper is less
Paper is less
Paper is less
the length
requirement
for the
assignment.
greater than
90% or
substancially
exceeds the
than 80%
but greater
than 70% of
the length
than 70% of
the length
requirement
for the
than 60% of
the length
requirement
for the
length
requirement
requirement
for the
assignment.
assignment.
Assignment
for the
assignment.
assignment.
/5
is incomplete
or not
submitted.
Total
/ 100
Overall Score
Exemplary
Accomplished
Developing
Beginning
Did not attempt
90 points minimum
80 points minimum
70 points minimum
60 points minimum
0 points minimum
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=403078&grpid=0&isprv=&bp=0&ou=159074
4/4
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