Description
Please submit the project in a word document using APA format, answers should have a minimum of 250 words per responses. When using external sources of information, please include references and citations as required by APA guidelines. Think about a time when you bought something, or tried to do so and you were treated poorly as a customer, what was the essential problem? If you were the Marketing Manager of this company, what would you do to ensure your customers are delighted with their shopping and consumption experience and are life-long and loyal customers?As an employee of a business organization, how would you describe the “Value Proposition” you bring to your organization.Compare and contrast the elements of a tangible and intangible product and how will a prospective customer assess and evaluate the quality of each product (tangible & intangible)What are the kinds of purchases for which you’ll “spare no expense”? What kinds of purchases do you want to buy spending as little as possible? What are the major differences that determine your attitude regarding the prices?Imagine you were designing an ad for a (choose one) smartphone, health clinic or luxury car, what would your ad looks like if you were targeting a) senior citizens, b) young adults c) the super wealthy, which celebrity would you to choose to endorse your brand & why?As a consumer, what is your opinion of online product reviews and recommendations? Are they authentic? How would you know which ones are authentic and which ones are not?What do you think represents the economic value and benefits of an appropriately developed marketing plan? Is it a necessity for businesses of every size to develop and guide their marketing decisions with a plan, why or why not?What are some of the core concepts of marketing that you have learned in this course and how do you plan to use the information as a consumer and an employee?
