Description
In the Parente text, between pages 229 “Influencer Marketing” and 236 “Personal Selling,” you will find several categories of marketing. Choose one of these alternate marketing strategies and find an example of where an ad strategist used that channel for a campaign and share that campaign with the class. Explain who the brand is, how they used an alternate channel and results (if you can find any). Please include a URL link to the campaign.
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Marketing categories question
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