Description
United States. The bottles and packaging are made from recycled materials. You are preparing for the launch of the product in the local market.
Read this article for more information on how features and benefits impact your marketing campaign:
Features vs. Benefits: Here’s the Difference & Why It Matters
Using what you have learned, answer the following questions:
What are the features and benefits of this brand?
What differentiates this sports drink from the competition?
Who will the target market be and why?
How will you promote “Refresh”?
Please use the MKTG630_U1_IP_Template to complete this assignment.
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources, and all course materials. Find resources on how to write academically and use APA citations, including an example of Masters-level writing, in the Writing Style Guide for Master’s Students.
Individual Project Rubric
Unformatted Attachment Preview
Student Name
Assignment Title
Colorado Technical University
Date
Introduction
Introduce the topics you will cover in your paper. Use 12-point Times New Roman font,
double-space, and indent each paragraph throughout your assignment. Each paragraph should
include a topic sentence, at least 2 qualifier sentences, and a transition, for a total of 4 sentences.
Use APA in-text citations where your references are used. Do not change the document margins.
The assignment should be 4–6 pages (plus the title page and the reference page).
You are the marketing manager for a new brand of sports drink called Refresh. The allnatural ingredients in the drink are grown and harvested on small farms in the United States. The
bottles and packaging are made from recycled materials. You are preparing for the launch of the
product in the local market.
Using what you have learned, answer the following questions:
What are the features and benefits of this brand?
Type your response here.
What differentiates this sports drink from the competition?
Type your response here.
Who will the target market be, and why?
Type your response here.
How will you promote Refresh?
Type your response here.
Conclusion
Summarize the main points of your paper. Be sure to proofread your assignment for
organization, grammar, punctuation, and APA style.
References
Cite 1–3 sources in APA format. Here are some examples of references cited in APA format.
Gliddon, D. G., & Rothwell, W. J. (2018). Innovation leadership. Routledge.
https://login.proxy.cecybrary.com/sso/skillport?context=137758
Khan, M. A., Ismail, F. B., Altaf, H., & Basheer, A. (2020). The interplay of leadership styles,
innovative work behavior, organizational culture, and organizational citizenship
behavior. Sage Open, 10(1).
http://dx.doi.org.proxy.cecybrary.com/10.1177/2158244019898264
Kmec, J. (2012, March 13). Where’s the boss? And what counts as “work”? The Society Pages.
https://thesocietypages.org/socimages/2012/03/13/wheres-the-boss-and-what-counts-aswork/
Purchase answer to see full
attachment
