Description
Marketing. No need opening or conclusion Thank you so much!
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To understand the role of data
in developing strategies for
businesses and to showcase
the ability to discern the types
of data required for specific
strategic tasks.
2 MKTG495 Marketing Strategy
The task in three steps:
1. Company Selection and Problem Definition:
• Choose a company and provide a brief description of the
company’s background, industry, and key products/services.
Define the specific problem you aim to address, whether it’s
launching a new product, entering a new market, or any other
strategic challenge.
2. Data Requirements Identification:
• Identify the types of data that would be crucial to solving the
defined problem. Categorize the data into structured
(quantitative) and unstructured (qualitative) data.
3. Data Sources Identification:
For each category of data (structured and unstructured),
provide examples of specific sources from which the data can
be obtained. This could involve market research reports,
internal company databases, online surveys, social media
platforms, etc. Explain why each source is relevant and how it
contributes to addressing the problem.
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