Description
The purpose of this assignment is to analyze market data for future implications for an organization. You are an administrator of a primary care office that serves the homeless population. You are working with your senior leadership and marketing teams to develop a plan to market your services so as to reach as many homeless people in your community as possible. In a PowerPoint presentation of 10-12 slides (not including title and reference slides), address the following:
Identify the stakeholders you would approach. Provide rationale.
Identify the controllable and uncontrollable variables
Discuss what your communication plan would look like. Describe at least two types of data you would incorporate in your marketing plan. Include the rationale behind your choices.
Be sure to include detailed speaker notes for each slide.
Support your presentation with a minimum of two scholarly sources.
APA style is not required, but solid academic writing is expected.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
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Market Growth Presentation – Rubric
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Stakeholders to Involve and Rationale
12 points
Criteria Description
Stakeholders to Involve and Rationale
5. Target
12 points
The identification and rationale of stakeholders to involve during the
planning development process are complete and thorough.
4. Acceptable
10.44 points
The identification and rationale of stakeholders to involve during the
planning development process are detailed.
3. Approaching
9.48 points
The identification and rationale of stakeholders to involve during the
planning development process are present.
2. Insufficient
8.88 points
The identification and rationale of stakeholders to involve during the
planning development process are present but lack detail or are
incomplete.
1. Unsatisfactory
0 points
The identification and rationale of stakeholders to involve during the
planning development process are not present.
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Controllable and Uncontrollable Variables
12 points
Criteria Description
Controllable and Uncontrollable Variables
5. Target
12 points
The discussion of controllable and uncontrollable variables in the
marketing plan is complete and thorough.
4. Acceptable
10.44 points
The discussion of controllable and uncontrollable variables in the
marketing plan is detailed.
3. Approaching
9.48 points
The discussion of controllable and uncontrollable variables in the
marketing plan is present.
2. Insufficient
8.88 points
The discussion of controllable and uncontrollable variables in the
marketing plan is present but lacks detail or is incomplete.
1. Unsatisfactory
0 points
The discussion of controllable and uncontrollable variables in the
marketing plan is not present.
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Communication Plan
12 points
Criteria Description
Communication Plan
5. Target
12 points
The discussion of what the communication plan would look like in the
marketing plan is complete and thorough.
4. Acceptable
10.44 points
The discussion of what the communication plan would look like in the
marketing plan is detailed.
3. Approaching
9.48 points
The discussion of what the communication plan would look like in the
marketing plan is present.
2. Insufficient
8.88 points
The discussion of what the communication plan would look like in the
marketing plan is present but lacks detail or is incomplete.
1. Unsatisfactory
0 points
The discussion of what the communication plan would look like in the
marketing plan is not present.
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Type of Data
12 points
Criteria Description
Type of Data
5. Target
12 points
A discussion of the communication plan, including a minimum of two
types of data and a rationale for the choices, is complete and thorough.
4. Acceptable
10.44 points
A discussion of the communication plan, including a minimum of two
types of data and a rationale for the choices, is detailed.
3. Approaching
9.48 points
A discussion of the communication plan, including a minimum of two
types of data and a rationale for the choices, is present.
2. Insufficient
8.88 points
A discussion of the communication plan, including a minimum of two
types of data and a rationale for the choices, is present but lacks detail
or is incomplete.
1. Unsatisfactory
0 points
A discussion of the communication plan, including a minimum of two
types of data and a rationale for the choices, is not present.
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Presentation of Content
30 points
Criteria Description
Presentation of Content
5. Target
30 points
The content is written clearly and concisely. Ideas universally progress
and relate to each other. The project includes motivating questions and
advanced organizers. The project gives the audience a clear sense of the
main idea.
4. Acceptable
26.1 points
The content is written with a logical progression of ideas and supporting
information, exhibiting a unity, coherence, and cohesiveness. Includes
persuasive information from reliable sources.
3. Approaching
23.7 points
The presentation slides are generally competent, but ideas may show
some inconsistency in organization or in their relationships to each
other.
2. Insufficient
22.2 points
The content is vague in conveying a point of view, and does not create a
strong sense of purpose. Includes some persuasive information.
1. Unsatisfactory
0 points
The content lacks a clear point of view and logical sequence of
information. Includes little persuasive information. Sequencing of ideas
is unclear.
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10-12 slides included, not including the title and reference
slides, with comprehensive speaker note
6 points
Criteria Description
10-12 slides included, not including the title and reference slides, with
comprehensive speaker notes.
5. Target
6 points
Presentation meets the 10-12 slide count and includes speaker notes
that are complete and thorough.
4. Acceptable
5.22 points
Presentation meets the 10-12 slide count and includes speaker notes
that are detailed.
3. Approaching
4.74 points
Presentation meets the 10-12 slide count and includes speaker notes
that are present.
2. Insufficient
4.44 points
Presentation meets the 10-12 slide count and includes speaker notes
that are present but lacks detail or are incomplete.
1. Unsatisfactory
0 points
Presentation does not meet the minimum 10-12 slides of content.
Speaker notes are not included.
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Layout
12 points
Criteria Description
Layout
5. Target
12 points
The layout is visually pleasing and contributes to the overall message,
with appropriate use of headings, subheadings, and white space. Text is
appropriate in length for the target audience and to the point. The
background and colors enhance the readability of the text.
4. Acceptable
10.44 points
The layout, background, and text complement each other and enable the
content to be easily read. The fonts are easy to read and point size varies
appropriately for headings and text.
3. Approaching
9.48 points
The layout uses horizontal and vertical white space appropriately.
Sometimes the fonts are easy to read, but in a few places the use of
fonts, italics, bold, long paragraphs, color, and/or a busy background
detracts and does not enhance readability.
2. Insufficient
8.88 points
The layout shows some structure, but appears cluttered, busy, and/or
distracting with large gaps of white space and/or a distracting
background. Overall readability is difficult due to lengthy paragraphs, too
many different fonts, dark or busy background, overuse of bold, and/or
lack of appropriate indentations of text.
1. Unsatisfactory
0 points
The layout is cluttered, confusing, and does not use spacing, headings,
and subheadings to enhance the readability. The text is extremely
difficult to read with long blocks of text, small point size for fonts, and
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inappropriate contrasting colors. Poor use of headings, subheadings,
indentations, and/or bold formatting is evident.
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Language Use and Audience Awareness
12 points
Criteria Description
Includes sentence construction, word choice, etc.
5. Target
12 points
The writer uses a variety of sentence constructions, figures of speech,
and word choice in distinctive and creative ways that are appropriate to
purpose, discipline, and scope.
4. Acceptable
10.44 points
The writer is clearly aware of audience, uses a variety of appropriate
vocabulary for the targeted audience, and uses figures of speech to
communicate clearly.
3. Approaching
9.48 points
Language is appropriate to the targeted audience for the most part.
2. Insufficient
8.88 points
Some distracting inconsistencies in language choice (register) or word
choice are present. The writer exhibits some lack of control in using
figures of speech appropriately.
1. Unsatisfactory
0 points
Inappropriate word choice and lack of variety in language use are
evident. Writer appears to be unaware of audience. Use of primer prose
indicates writer either does not apply figures of speech or uses them
inappropriately.
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Mechanics of Writing
6 points
Criteria Description
Includes spelling, capitalization, punctuation, grammar, language use,
sentence structure, etc.
5. Target
6 points
No mechanical errors are present. Skilled control of language choice and
sentence structure are used throughout.
4. Acceptable
5.22 points
Few mechanical errors are present. Suitable language choice and
sentence structure are used.
3. Approaching
4.74 points
Occasional mechanical errors are present. Language choice is generally
appropriate. Varied sentence structure is attempted.
2. Insufficient
4.44 points
Frequent and repetitive mechanical errors are present. Inconsistencies in
language choice or sentence structure are recurrent.
1. Unsatisfactory
0 points
Errors in grammar or syntax are pervasive and impede meaning.
Incorrect language choice or sentence structure errors are found
throughout.
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Format/Documentation
6 points
Criteria Description
Uses appropriate style, such as APA, MLA, etc., for college, subject, and
level; documents sources using citations, footnotes, references,
bibliography, etc., appropriate to assignment and discipline.
5. Target
6 points
No errors in formatting or documentation are present. Selectivity in the
use of direct quotations and synthesis of sources is demonstrated.
4. Acceptable
5.22 points
Appropriate format and documentation are used with only minor errors.
3. Approaching
4.74 points
Appropriate format and documentation are used, although there are
some obvious errors.
2. Insufficient
4.44 points
Appropriate format is attempted, but some elements are missing.
Frequent errors in documentation of sources are evident.
1. Unsatisfactory
0 points
Appropriate format is not used. No documentation of sources is
provided.
Total 120 points
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