Description
Class Preparation Materials:
Reading: Strategic Management: Concepts and Cases
Chapter 1: Strategic Management and Strategic Competitiveness
Chapter 2: The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis
Assignments Due:
Analyzing the External Environment Written Assignment
Analyzing the External Environment Infographic Assignment – CLO 1, CLO 2, CLO 3
In this assignment, you will be able to develop an understanding of the role of strategic management and strategic competitiveness in a globalized economy. You will have a chance to analyze the external environment of a company, identifying opportunities and threats, assessing industry competition, and conducting a competitor analysis to identify the company’s strengths and weaknesses. Then, you communicate your findings in an infographic.
To get started:
Select a company that operates in a globalized economy. You may choose a company from any industry.
Conduct an external analysis of the company, using the following framework:
Opportunities: Identify and describe the opportunities available to the company in its external environment.
Threats: Identify and describe the threats facing the company in its external environment.
Industry competition: Assess the level of competition in the company’s industry, using Porter’s Five Forces Model.
Competitor analysis: Conduct a detailed analysis of the company’s major competitors, including their strengths and weaknesses.
3. Based on your analysis, provide a strategic recommendation for the company. Your recommendation should be supported by the analysis you have conducted and should take into account the company’s strengths and weaknesses, opportunities and threats, and the competitive landscape of its industry. Communicate your findings in an infographic.
Tips on Designing an Infographic
An information graphic (infographic) is a visual representation of a data set or instructive material. Infographics take a large amount of information in text (or numerical form) and then condense it into a combination of images and text highlights. This modern data transformation technique allows viewers to quickly grasp essential insights about a specific subject. Review this ten-minute video (link below) to see what elements go into creating an effective infographic. It will provide some background on how to complete your assignment for this week.
Get as creative as possible, and design a well-organized, easy to understand infographic. You can visit Piktochart, Canva, Venngage, and Visme online for infographic examples, tips on how to create them, and templates.
Share your completed infographic in GAP. Be sure to share the file in a format your instructor can view such as PDF. Search the help section of the tool you chose to use to find out the options for downloading, sharing, and publishing your infographic.
Piktochart Download Options
Canva Download Support
Venngage Download Support
Visme Download Support
View the Visual Organizer Rubric.
