Description
Euro Disneyland
This week you were introduced to several decision-making tools in the course content. Using the Decision Matrix Analysis along with the Decision Matrix Analysis video, make the following decisions relative to the case study about Euro Disneyland (p. 262):
The first section of your paper should be an explanation of this process and how you decided on each of the factors in the matrix.
List all of the cultural challenges posed by Disney’s expansion into Europe. (Side of matrix.)
Next, list the variables that influenced these challenges. (Top of matrix.)
Decide on a score (1-5) for each of these challenges according to the relative importance of the factors. Multiply each of these scores by 2 to find the weighted scores for each option/factor combination.
Next, respond to the following questions in the rest of your essay:
Using Hofstede’s four cultural dimensions as a point of reference noted in the case, what are some of the main cultural differences between the United States and France?
In managing its Euro Disneyland operations, what are three mistakes that the company made? Explain your response with examples.
As a conclusion, reflect on your overall thoughts on this case.
Your well-written paper should meet the following requirements:
Be 5-6 pages in length, which does not include the title and reference pages, which are never a part of the content minimum requirements.
You MUST make citations and references for all your answers with DOI’s.
DO NOT answer each of the elements of the assignment as though they were short answer questions, along with using headlines to address each point it’s NOT ACCEPTABLE.
It will be important to work on sentence structure in order to be reviewed as scholarly work.
Use APA 7th style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook and at least Seven scholarly, peer-reviewed journal articles.
The introduction should include a short synopsis and a minimum of 3 sentences per paragraph.
It is strongly encouraged that you submit all assignments into the Turnitin Originality Check prior to submitting.
Review the grading rubric to see how you will be graded for this assignment.
A paragraph should only contain 6-7 sentence. Please review sentence structure.
Please note that the assignment requires APA formatting throughout versus the use of a template. Heading should have the appropriate capitalization.
video & article:
https://expertprogrammanagement.com/2017/09/decisi…
