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المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 2 MGT101 (1st Term 2023-2024)
Deadline: 11/11/2023 @ 23:59
(To be posted/released to students on BB anytime in Week 8)
Course Name: Principles of
Management
Course Code: MGT101
Student’s Name:
Semester: 1st
CRN:
Student’s ID Number:
Academic Year: 1445 H (2023-2024)1st Term
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: /10
Level of Marks: High/Middle/Low
Instructions: Please Read them carefully
•
•
This assignment is an individual assignment.
Due date for Assignment 2 is 11/11/2023.
• The Assignment must be submitted on BB only in WORD format via allocated
folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented; marks may be
reduced for poor presentation. This includes filling your information on the cover
page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students
or other resources without proper referencing will result in ZERO marks. No
exceptions.
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
• All answered must be typed using Times New Roman (size 12, double-spaced)
font. No pictures containing text will be accepted and will be considered
plagiarism).
Submissions without this cover page will NOT be accepted.
Assignment Purposes/Learning Outcomes:
After completion of Assignment-2 students will able to understand the
CLO 4: Employ knowledge and techniques of strategic planning, problem solving, decission
making and change management.
CLO 5: Use management function effectively on teamwork activities, and skills to create a
developmental plan.
Assignment-2 Please go through the Case and answer the questions that follows. (Length of
each answer should not be less then 200 words except for the Answer 1)
Putting AutoZone into Drive
Joseph “Pitt” Hyde III, 70, knew nothing about cars. But after turning his grandfather’s company,
Malone & Hyde, into the nation’s third-largest wholesale food distributor, he figured there was
money to be made under the hood. Touting low everyday prices (a strategy he learned from serving
on the board of Walmart), he founded AutoZone, which is now the nation’s largest retail auto parts
chain….
I was born in Memphis and grew up here. My grandfather started Malone & Hyde, a wholesale
food distributor, in 1907. He ran it, my father ran it, and I ran it. From the time I was 4 or 5, my
grandfather would take me to visit the stores, and my father always discussed the big decisions
being made with me. I was always told that I had the opportunity to run Malone & Hyde, and the
obligation to do it better than my grandfather and father did. I never knew I had a choice.…
After I graduated from the University of North Carolina with an economics degree, my father grew
ill. So, in 1968, at 26, I had to take over. It was the ultimate baptism by fire. Most of the people
reporting to me were twice my age. That year, we had $240 million in sales. Fortunately, I was
able to continue to grow the company.
In the mid-1970s I had concerns about the long-term outlook and looked for areas to diversify into.
We had a successful drug chain [called Super D] and felt comfortable with specialty retailing. So,
when this small company, Checker Auto Parts in Phoenix, came up for sale, I checked it out. I saw
how it was growing with auto parts geared to the do-it-yourself market. We passed, and Lucky
Supermarkets bought it. We started looking at chains like Pep Boys.
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
College of Administrative and Financial Sciences
I could see the auto parts business was growing rapidly and wasn’t as price sensitive as food. I
didn’t see anyone doing a superior job of customer service, and most were not well kept. I thought
we could bring a lot to the table. We decided to start a company from scratch. We opened our first
store in Forrest City, Arkansas, on July 4, 1979, and called it Auto Shack. We changed the name
after we were sued by RadioShack [for trademark infringement]. Auto Shack initially won the
lawsuit, but RadioShack successfully appealed. Rather than fight it, we changed the name to
AutoZone.
In 1988 we sold Malone & Hyde, which by then had $3.3 billion in sales. We had set up AutoZone
in its own corporate structure, so when we sold the base business, I kept AutoZone. I’d never been
a do-it-yourselfer and didn’t know the auto parts business, but I knew there was an opportunity.
We worked on small margins and were very tight operators, so that discipline helped us through
as we learned the business. We started with four stores and were the first auto parts store with
electronic catalogues, so customers could instantly look up parts and warranty information. Our
objective was to build a culture around superior customer service, and to have everyday low prices
in good-looking stores.
In 1991 we went public, and the competition saw how well we were doing. They started copying
our store layout and pricing. But none of them could copy our culture. Today we have 5,000 stores.
When you’re running a big business, you spend 80% of the time addressing small things and 20%
on the big things that really make a difference. It took me 35 years to figure out if you spend 80%
of the time on the big things, and 20% on the small things, life will be much more meaningful.
Money is a small part of the equation for success. Sweat equity is what makes things work.
QUESTIONS
Q1. Briefly describe AutoZone’s strategy in two sentences. (1 Mark)
Q2. Based on Michael Porter’s discussion of the characteristics of an effective strategy, does
AutoZone have a good strategy for growth? Explain. (2 Marks)
Q3. To what extent is AutoZone following the five steps of the strategic-management process?
(2 Marks)
Q4. Conduct a SWOT analysis of AutoZone’s current reality and recommend whether the
company’s current strategy is poised to succeed. (3 Marks)
Q5. Which of Michael Porter’s four competitive strategies is AutoZone trying to follow? Discuss
briefly. (2 Marks)
Source:
Management: A Practical Introduction, by Angelo Kinicki.
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
College of Administrative and Financial Sciences
ANSWERS:
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 3 MGT101 (1st Term 2023-2024)
Deadline: 02/12/2023 @ 23:59
(To be posted/released to students on BB anytime in Week 10)
Course Name: Principles of
Management
Course Code: MGT101
Student’s Name:
Semester: 1st
CRN:
Student’s ID Number:
Academic Year: 1445 H (2023-2024)1st Term
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: /10
Level of Marks: High/Middle/Low
Instructions: Please Read them carefully
•
•
This assignment is an individual assignment.
Due date for Assignment 3 is 02/12/2023.
• The Assignment must be submitted on BB only in WORD format via allocated
folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented; marks may be
reduced for poor presentation. This includes filling your information on the cover
page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students
or other resources without proper referencing will result in ZERO marks. No
exceptions.
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
• All answered must be typed using Times New Roman (size 12, double-spaced)
font. No pictures containing text will be accepted and will be considered
plagiarism).
Submissions without this cover page will NOT be accepted.
Students are strictly required to follow the instructions.
Assignment Purposes/Learning Outcomes:
After completion of Assignment-3 students will able to understand the
CLO1 State the concept of management functions, roles, skills of a manager and the different
theories of management.
CLO2 Describe the current trends and challenges in global business management.
CLO4 Employ knowledge and techniques of strategic planning, problem solving, decision making
and change management.
Assignment-3 Please go through the Caselets and answer the questions that follows. (Length
of each answer should not be less then 200 words)
Part A
HR outsourcing offers real benefits
‘Today my company has 47 employees and enjoys a great relationship with CBR, our HR
outsourcing firm. They have offered us increasing specialisation in HR functions as the business
has grown. I don’t worry about HR details; I just focus on targeting new markets and segments.
Employee administration is truly the least of my worries each day. New job applicants think we
are a much bigger company than we are because of the professional recruitment services CBR
offers. They also look after all legal compliance issues.’
(– Roger, landscape garden contractor, Phoenix, USA )
QUESTIONS
Explain the following terms from the text:
1. Outsourcing.
(2 Marks)
2. HR function. Evaluate the advantages and disadvantages of outsourcing HR functions. (3
Marks)
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Part B
British Airways (BA) – has outsourcing gone too far?
BA has outsourced more of its operations than any other major world airline. All of its ticketing
and internet operations are designed and managed through Indian IT companies. BA now employs
relatively few IT staff directly and these are all employed on key strategic projects. The
development of the ‘shopping basket’ feature on ba.com is an example of BA’s tactical use of
Indian IT companies. BA’s overhead cost per passenger is one of the lowest in the industry.
The strike at Gate Gourmet caused chaos on BA flights in 2005. The airline could not serve food
on thousands of its flights due to the strike at its only outsourced producer of in-flight catering.
This was a low-cost, high-risk strategy that backfired – BA employed no catering staff itself and
other catering firms were unable to produce the quantity of meals that the airline needed during
the lengthy strike.
(Source: www.silicon.com and www.personneltoday.com)
QUESTIONS
1. Explain two benefits to BA from outsourcing many of its operations. (2 Marks)
2. Analyse three possible problems to a business of reducing its core staff to an absolute
minimum and using flexible workers and outsourced suppliers.
(3 Marks)
ANSWERS:
Part A
1. Outsourcing.
Answer-
(2 Marks)
2. HR function. Evaluate the advantages and disadvantages of outsourcing HR functions. (3
Marks)
Answer-
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Part B
1. Explain two benefits to BA from outsourcing many of its operations. (2 Marks)
Answer-
2. Analyse three possible problems to a business of reducing its core staff to an absolute
minimum and using flexible workers and outsourced suppliers.
Answer-
(3 Marks)
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