Description
HistoryHive-Project Plan
1. Fill out the Business Model Canvas Template (linked below) with information about your business and submit it for grading.
Note: More information is given in the template.
2. Develop a mission statement and create a vision statement for your business.
3. Develop a SWOT analysis in which you analyze your major competitors (direct and/or indirect).
Discuss what will set your business apart from your competitors (Your core competency (ies).
Discuss the strategies that you will implement to sustain your competitive edge.
Your submitted Competitors Analysis Assignment should be no more than a 500-word document
Format your paper according to APA guidelines (7th ed.)
4. Develop a marketing plan for your business. The marketing plan should discuss all points included in the linked template (below)
Format your paper using the APA guidelines.
The marketing plan should be no more than 1,000 words.
Format your paper using the APA guidelines.
Unformatted Attachment Preview
Team or Company Name:
Date:
COMPANY
NAMECanvas
The Business
Model
Key Partners
Who are our Key Partners?
Who are our Key Suppliers?
Which Key Resources are we acquiring
from partners?
Which Key Activities do partners
perform?
•
DELETE GRAY TEXT
& WRITE HERE
Key Activities
What Key Activities do our Value
Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
•
DELETE GRAY TEXT
& WRITE HERE
Value Proposition
What value do we deliver to the
customer?
Which one of our customer’s problems
are we helping to solve?
What bundles of products and services
are we offering to each Customer
Segment?
Which customer needs are we satisfying?
•
DELETE GRAY TEXT
& WRITE HERE
Key Resources
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
•
DELETE GRAY TEXT & WRITE HERE
What type of relationship does each of
our Customer
Segments expect us to establish and
maintain with them?
Which ones have we established?
How are they integrated with the rest of
our business model?
How costly are they?
•
Customer Segments
For whom are we creating value?
Who are our most important
customers?
•
DELETE GRAY TEXT
& WRITE HERE
DELETE GRAY TEXT
& WRITE HERE
Through which Channels do our
Customer Segments want to be reached?
How are we reaching them now? How
are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with
customer routines?
DELETE GRAY TEXT
& WRITE HERE
Cost Structure
Customer Relationships
Alternative Canvas
Channels
What Key Resources do our Value
Propositions require?
Our Distribution Channels? Customer
Relationships?
Revenue Streams?
•
X Primary Canvas
MM/DD/YY
•
DELETE GRAY TEXT
& WRITE HERE
Revenue Streams
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
•
DELETE GRAY TEXT & WRITE HERE
Source: www.businessmodelgeneration.com
Bplan: The UC Berkeley Startup Competition
Team or Company Name:
Date:
COMPANY
NAMECanvas
The Business
Model
Key Partners
Who are our Key Partners?
Who are our Key Suppliers?
Which Key Resources are we acquiring
from partners?
Which Key Activities do partners
perform?
•
DELETE GRAY TEXT
& WRITE HERE
Key Activities
What Key Activities do our Value
Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
•
DELETE GRAY TEXT
& WRITE HERE
Value Proposition
What value do we deliver to the
customer?
Which one of our customer’s problems
are we helping to solve?
What bundles of products and services
are we offering to each Customer
Segment?
Which customer needs are we satisfying?
•
DELETE GRAY TEXT
& WRITE HERE
Key Resources
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
•
DELETE GRAY TEXT & WRITE HERE
What type of relationship does each of
our Customer
Segments expect us to establish and
maintain with them?
Which ones have we established?
How are they integrated with the rest of
our business model?
How costly are they?
•
X Alternative Canvas
x
Customer Segments
For whom are we creating value?
Who are our most important
customers?
•
DELETE GRAY TEXT
& WRITE HERE
DELETE GRAY TEXT
& WRITE HERE
Through which Channels do our
Customer Segments want to be reached?
How are we reaching them now? How
are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with
customer routines?
DELETE GRAY TEXT
& WRITE HERE
Cost Structure
Customer Relationships
Primary Canvas
Channels
What Key Resources do our Value
Propositions require?
Our Distribution Channels? Customer
Relationships?
Revenue Streams?
•
MM/DD/YY
•
DELETE GRAY TEXT
& WRITE HERE
Revenue Streams
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
•
DELETE GRAY TEXT & WRITE HERE
Source: www.businessmodelgeneration.com
Bplan: The UC Berkeley Startup Competition
Marketing Strategy
• Target market:
•
•
Who are the target customers (age, gender, income, education, and other
demographic information)
• Where they live, shop, work, etc.
Potential Customers
•
•
Describe your potential customers
How would your business meet the needs of the targeted customers
•
Describe exactly what your business will do to meet their needs
•
What is your point of differentiation?
Document Market claims
•
Provide facts about potential sales, demographic studies, market survey,
customer questionnaires, and demographic studies
Advertising/Promotion
• Discuss promotion and marketing campaign
• Discuss the costs associated with the promotion/marketing campaign
Market size and trends
• Discuss the size of the market (include table/chart to show data):
o Is it growing, shrinking, seasonal, etc.?
Location
• Discuss specific sites for your business
• Discuss zoning requirements
• Use census and demographic reports to support why this location was selected
Pricing
▪ Discuss the costs associated with producing or deliver your product/service
▪ Discuss your pricing strategy: Cost leader, lowest cost, cost differentiation
▪ Discuss if the strategy will allow for the company to be profitable
▪ Discuss price of similar product/service
▪ Discuss if customers are sensitive to price
▪ Will you accept credit?
▪ Will you sell on credit?
Distribution
• Explain how you will get the product/service to the customers.
o Will customers come to you or will you go to your customers
o Will you hire sales representative, etc. include any other pertinent information
about your distribution process
▪ Service Providers Analysis (Who are the competition and buying
patterns)
▪
OR Alternatives and Usage Patterns (Who are the competition and
buying patterns)
▪
Strategy and implementation Summary
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