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Please do this (10 single-spaced) research about Honda (car). The presentation should have the
following basic components:
1. Company Background: year established, ownership, business structure, leadership
structure, etc.
2. Benchmarking Analysis: compare the company’s performance with other firms in the
industry and with historical performance of the firm to determine how well the firm is
doing (e.g., whether the firm has competitive advantage).
3. Internal analyses: Company Resources, Activities, and Capabilities – identify the
strengths and weaknesses of the company with special emphasis on what is the
organization’s ‘Sustainable Competitive Advantage’ using the Resource Based View of
the organization (VRINE framework).
4. Industry Description – explain the industry or industries the company is competing and
examine the nature of competition.
5. External analyses: Porter Five Forces Analysis of the Industry and PEST model. You can
omit PEST model if it does not apply to your company, but you have to conduct a
thorough Porter’s Five Forces analysis.
6. Summarize into a SWOT analysis table (Internal analysis using VRINE models will let
you know SW, whereas Porter’s Five Forces will allow you to fully understand the OT of
a firm).
7. Analyzing both business-level and corporate level strategies. Describe the Strategies of
the company and the fit of these strategies with your analysis in 3, 4, and 5.
8. By collecting firm and industry performance data, you will figure out whether the firm
has competitive position. Then, providing a set of recommendations that the company
should follow to position itself in its competitive environment.
No longer than 10 single-spaced pages, and include the following sections (you can structure
your paper differently):
1. Introduction (1 page): Brief company/situation overview and context of analysis.
2. Analyses (5-7 pages): Identify and thoroughly analyze the case using the concepts
and theories learned in class.
• Your benchmark analyses
• Internal analyses (VRINE)
• External analyses (Porter’s Five Forces)
• SWOT summary
• Current strategy: business and corporate strategy
3. Conclusions / Recommendations (1-2 pages): conclusion should be based on your
analyses. For instance, how the firm should do by exploiting external opportunities and
alleviating external threats?
Here are the structure suggestions for the final paper:
1. Use Times New Roman 12-point font and 1’ margins all around.
2. Subtitles are required
3. Please follow the APA style for the citation format, as illustrated in the following
website: http://www2.liu.edu/cwis/cwp/library/workshop/citation.htm
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