Description
Task 1: Case for Change Analysis (600 words)
Provide a clear background to your chosen company, including the type of organisation, size of the firm, range of products and services, customer base and which markets it operates.
Evaluate and critically discuss current technological opportunities that your company needs to capitalise to retain its competitiveness in the market.
Finally, present clear digital change objectives that will be introduced to improve customer satisfaction, simplified processes and generates higher revenue.
Task 2: Gain Digital Agility (700 words)
Critically analysed and advise on which techniques your chosen company can use to detect the changes that are appending in the market it operates. Specifically, explain how your company can capture insights about its competitors.
Recommend 3 innovative technologies that your chosen company can use to make fast decisions to quickly adapt to the changes in its market.
N.B: your arguments must be critical with the support of academic literatures and real case example. Please use the below figure as a guide to drive your analyses and recommendations.
Task 3: Steer Collaboration to Create a Digital Culture (600 words)
Critically examine which collaboration tools your company can use to enable individuals to contribute to decision-making and give leaders visibility into such contributions.
Afterwards, please provide an analysis on how your organisation can develop and support digital-ready ready culture across team member, sparks innovations and strengthens customer relationship.
Task 4: Adapting Different Leadership Styles (600 words)
By using the Goleman’s leadership styles, critically evaluate, and advise which Goleman’s styles should your organisation develop to support its digital transformation.
Finally, propose how those digital leadership styles should be implemented by using the GROW Model.
