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Introduction to Business
ABS – BBA
Assignment – 2023
STUDENT ID
UNIT TITLE:
___________________________________________________
NAME (in Full):
___________________________________________________
GENERAL INSTRUCTIONS
•
All
assignments
are
to
be
https://lms.atmsstudentgateway.com/
•
Any Assignment submission extension request must come to Azra Fatima (Head:
Examination | Academic) [email protected] 5 days before the date of submission with
a valid reason and supported documentary evidence.
•
APA 7th edition referencing guidelines needs to be followed.
submitted
on
4th
January
2024
on
• Similarity between student’s work is strictly not accepted, any student found with similar
work will be graded Zero and fail for the course. However, Plagiarism is an academic
offence and will not be tolerated.
• Any revaluation request should come in 5 days of grade release. Any late request will not
be obliged.(Form and other details shall be shared based on request)
• Revaluation cannot be requested for plagiarized assignments as the assignment stands as an
academic misconduct.
• If a program participant submits the assignment late, but within 1 week after the submission
date a 20% penalty will be applied
• Re-evaluation request is NOT applicable for any failed courses provided the mark range
from 59 to 69.Any grade which is below the range is however not applicable for this request.
• Any rescheduling request can be fulfilled within one week after the actual date of the
assessment. Anylate request will not be obliged.
• Assignment once submitted to exam board is final for marking.
• Second extension cannot be provided without supporting documentary evidence.
• Program participants are strongly advised to keep a copy of their work in case the submitted
copy should go astray.
PS. Kindly note to adhere to all the above instructions. Failing to read this, ATMS will not be
responsible for any actions taken.
Total Marks / 90
PLAGIARISM
Plagiarism is defined as providing material from an uncredited source, or without the
acknowledgement of the original author. For longer submissions and reports, students are
required to provide an Assignment Cover Sheet, which states that submission is their original
work, and has not been submitted for another assignment, either in that course, or another
Plagiarism may have many forms including but not limited to:
o
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o
o
o
o
o
o
o
o
o
o
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Outright copying another author’s work without acknowledgement
Cut and paste without the correct citation and acknowledgement
Copying key words but changing the sentence structure without crediting
theoriginal source
Copying the sentence structure but changing some words without crediting
theoriginal source
Following the structure or organization of another author’s work, or order
ofpresentation of ideas
Submitting work that was created by an unacknowledged third party (i.e.,
writingservice, or another student)
Copying from published authorities without acknowledgement
Failure to correctly use quotation marks when expressing another author’s idea
Incorrect or improper use of in-text citation and referencing
Missing or incorrectly presented bibliography or reference list
Pretending ownership of another author’s ideas
Making work available to another person for copying
Falsifying results
The plagiarism tolerance for BBA is 8 %.
In cases where the plagiarism percentage exceeds the tolerance, students are given a second
chance to rework on their assignments and submit. However, if the percentage continues to
exceed the tolerance percentage the student will be awarded one grade lower than the
originalgrade achieved.
Assignment
(Marks 90)
Navigating Change and Fostering Innovation: A Case Study
of InnovateTech Solutions Inc.
Executive Summary:
Rapid technological advancements, globalization, and evolving consumer expectations mark
the contemporary business environment. In the pursuit of sustained success, organizations must
navigate change effectively, foster innovation, and adapt their management strategies. This
case study explores the journey of InnovateTech Solutions Inc., a global player in the
manufacturing industry, as it grapples with organizational challenges and seeks avenues for
innovation and growth. The aim is to provide students with a practical understanding of
business management and administration concepts and their application in a real-world context.
Company Overview:
InnovateTech Solutions Inc., established in 1990, initially specialized in manufacturing
industrial machinery. Over the years, the company expanded its product line, entered new
markets, and achieved considerable success. However, in recent times, InnovateTech Solutions
Inc. has encountered challenges related to organizational structure, employee engagement, and
the need to adapt to emerging technologies. This case study delves into these challenges and
explores strategic initiatives to steer the company toward a more agile and innovative future.
Organizational Analysis:
The first aspect under scrutiny is the organizational structure of InnovateTech Solutions Inc..
A comprehensive analysis reveals the current hierarchy, communication channels, and
decision-making processes. Strengths and weaknesses of the existing structure are identified,
leading to recommendations for optimizing it to enhance efficiency and communication.
Leadership and Motivation:
The case study evaluates leadership styles within InnovateTech Solutions Inc. and their impact
on employee motivation and morale. By considering motivational factors affecting employees,
the analysis aims to propose strategies for improving overall motivation. The role of leadership
in fostering a positive organizational culture is explored, emphasizing the critical link between
effective leadership and a motivated workforce.
Technological Integration:
As technology plays a pivotal role in today’s business landscape, the case study assesses
InnovateTech Solutions Inc. current technological infrastructure and its alignment with
industry trends. The impact of technology on various business functions, including production,
marketing, and customer service, is scrutinized. A proposed roadmap for technological
integration outlines steps to enhance operational efficiency and foster innovation.
Marketing Strategy:
An in-depth analysis of InnovateTech Solutions Inc. marketing strategy includes an
examination of the target market, product positioning, and promotional channels. The
effectiveness of the existing strategy in the competitive market is evaluated, leading to
recommendations for adjustments or enhancements. The case study emphasizes the importance
of a dynamic marketing strategy in gaining market share and maintaining customer
engagement.
Human Resource Management:
Human resource management practices are pivotal in organizational success. The case study
assesses InnovateTech Solutions Inc. approach to HRM, encompassing recruitment, training,
and performance evaluation. Employee development is highlighted as a key factor, and
proposed initiatives aim to enhance skills and capabilities. Strategies to address employee
concerns and improve overall job satisfaction are explored.
Financial Analysis and Budgeting:
A critical aspect of business management is financial analysis. The case study conducts a
comprehensive economic analysis of InnovateTech Solutions Inc., considering key financial
ratios and performance indicators. The budgeting process is evaluated, and areas for cost
optimization are identified. Proposed financial strategies aim to ensure long-term sustainability
and profitability.
Conclusion:
In the tapestry of Infotech’s journey, the conclusion emerges not as an endpoint but a waypoint
in an ongoing narrative. The challenges outlined in the introduction are now resolved and
transformed in the conclusion. InnovateTech stands at the threshold of change, poised to
leverage its strengths, address weaknesses, and embrace the opportunities of the digital age.
Learnings and Insights: The case study concludes by distilling the learnings and insights gained
from Infotech’s odyssey. It encapsulates the organizational shifts, leadership transformations,
technological integrations, market adaptations, and employee-centric strategies that define
InnovateTech’s response to the challenges of the digital age.
Recommendations for the Future: As we bid adieu to InnovateTech, the conclusion is not bereft
of a forward-looking vision. It extends beyond the confines of this case study, offering
recommendations for businesses charting similar territories. The strategic imperatives gleaned
from InnovateTech’s experience form the basis for a roadmap, providing a guiding light for
organisations venturing into the uncharted waters of the digital era.
Enduring Themes: In the closing moments, the conclusion reflects on the enduring themes that
resonate with InnovateTech and businesses globally. The interplay of innovation, adaptability,
strategic leadership, and a resilient organizational culture emerges as timeless motifs in the
ever-shifting canvas of business management and administration.
Case Questions:
1. Examine the challenges faced by InnovateTech Solutions Inc. in adapting to emerging
technologies and evolving market dynamics. Identify specific instances from the case
study that highlight the complexities of this adaptation process. Analyze (600 words)
2. Summarize the challenges faced by InnovateTech Solutions Inc. in recent times,
especially in relation to its organizational structure and employee engagement.
Understand (600 words)
3. Propose specific strategies InnovateTech Solutions Inc. can implement to enhance its
organizational structure for better efficiency. Apply (600 words)
4. Assess the impact of leadership styles on employee motivation within InnovateTech
Solutions Inc., providing examples from the case study. Analyze (600 words)
5. Evaluate the effectiveness of InnovateTech Solutions Inc.’s current marketing strategy
in gaining market share. What adjustments would you recommend for improvement?
Evaluate (600 words)
6. Develop a hypothetical roadmap for technological integration for InnovateTech
Solutions Inc., considering its current technological infrastructure and industry trends.
Create (600 words)
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