Description
Impact of product packaging on organisational sales: A case study of the UK retail sector
Task 1: Research Proposal (1500 words)
Introduction (200 words)
Introduction
Research Problems
Research Questions
Literature Review (500 words)
Consumer Perception and Purchasing Behaviour
Competitive Advantage Through Innovative Packaging Strategies
Methodology (Quantitative Research Methodology using Survey) (400 words)
Research Process
Sampling strategy
Ethics and Access
Data analysis and finding (300 words)
Data Collection process
Data Analysis process
Conclusion (100 words)
Task 2: Reflection (1500 words)
Briefly reflect the research process and research you have done using Gibbs Reflective Cycle..
This section will briefly list what you learned each week (focusing on a max of 3 weeks), what engaged you, what surprised you and how it will potentially impact your employability or wealth creation. Support your statements with a suitable example from your professional or academic experience and reference theory to credible academic sources.
How you are more aware of the situation and in the light of your increased awareness of the mental wealth competencies through this research. The reflection should finally record how this mental wealth competency will potentially impact your Employability, Professional Fitness and Wealth creation. Your future course of action in terms of acquiring or further developing the chosen mental wealth competency should also be elaborated.
