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I need to make a presentation with 8-10 slides and a word document or notes for what im going to say in each slide of the presentation so i can read in a case in document document im attaching.
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Case Study 1
BOEING AIRLINE COMPANY CASE STUDY
Eliseo Molina
EU Business School
Cases In finance
Professor P. Nicolau
19/09/2021
Case Study 2
Boeing Airline Case Study
Boeing Airline Company is one of the most successful multinational companies that has
consistently been involved in manufacturing and distributing airplanes, rotorcrafts, satellites,
telecommunication gadgets, and rockets. However, the company has faced serious challenges in
the recent past that have negatively impacted its success in many ways. In particular, the company
continues to grapple with the impacts of the COVID-19 global pandemic, which has negatively
impacted its operations and profitability. Also, the company has faced serious backlash following
the accident involving their airplanes. The accident involving Boeing 737 MAX claimed the lives
of 346 people in two different crashes in quick succession, which raised many issues. As a result
of the crashes, the company has lost more than $2.5 billion on settlements. Also, many customers
lost faith in the quality of their products, which negatively impacted the company’s profitability.
As the business consultant is working on strategic corporate planning for Boeing Airline Company,
assessing the company’s situation with regards to how it manages the COVID-19 pandemic and
backlash following the 737 MAX crashes is key to developing strategies that can inspire success.
The COVID-19 global pandemic is one of the biggest problems that Boeing Airline
Company struggles with today. The outbreak of the deadly disease has negatively impacted the
company’s operations in different ways as stakeholders attempt to minimize exposure and
infections as much as possible. The global pandemic has also negatively impacted the global
economy, reducing the amount of money in circulation. As such, the global demand for products
developed and distributed by Boeing has decreased significantly. Also, the outbreak of COVID19 has forced the company to spend more resources on mitigation efforts. In various countries,
corporates were compelled to put in place measures to minimize the spread of COVID-19 (Sindreu,
2021, p.1). Boeing Airline Company used resources to mitigate the spread of the disease, which
Case Study 3
negatively impacted its profitability. Also, it is important to note that the outbreak of COVID-19
negatively impacted the company’s operations in different ways (Cameron, 2020, p.1). For
instance, the company had to rearrange how the workers and customers position and interact to
prevent the spread of the disease. Also, the productivity of their infected and affected employees
is negatively impacted by the COVID-19 global pandemic.
In order to effectively handle the challenges posed by the outbreak of COVID-19, Boeing
Airline Company must put in place measures to curb the spread of the disease. To prevent the
spread of the disease, the company must adhere to the protocols and health guidelines put in place
by the healthcare system. In particular, the company must ensure that all their stakeholders visiting
or working in their premises adhere to the COVID-19 health portals, including social distancing
themselves, regularly washing their hands or using alcohol-based sanitizers, and taking the
COVID-19 vaccine. The most strategic move that Boeing Airline Company can take to ensure that
all their stakeholders adhere to the regulations and policies to minimize the spread of COVID-9 is
to provide their employees and other stakeholders with education on COVID-19. Providing
stakeholders with relevant education regarding COVID-19 helps in ensuring that everyone is
aware of the dangers of the disease, understand how to prevent the spread of the disease, and
appreciate the measures put in place by the company to mitigate the spread of the disease
(Cameron, 2020, p.1).
The impact of the pandemic on the profitability of the company can be assessed by
comparing the profits made by the company before the pandemic and the profits made by the
company during the pandemic or after the pandemic. Notably, the COVID-19 outbreak negatively
impacted the profitability of Boeing Airspace Company. As reported by Nicas
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Another major challenge that Boeing Airspace is grappling with today is the backlash and
issues relating to the 737 MAX clashes. The two Boeing 737 MAX airplanes that crashed killed
346 people raised serious concerns about the safety and quality of the Boeing Airline Company.
As Jong & Broekman (2021, p.186) asserts, many people believed that the Boeing 373 MAX plane
crashes resulted from quality issues. The company is largely at fault given that the quality issues
believed to have caused the crashes must have been developed during the manufacture of the
planes. Also, the Boeing 371 MAX crashes negatively impacted the company by ruining its
reputation. Before the crashes, Boeing Airline Company was a reputable company known globally
for its top-quality products. However, immediately after the crashes, many people lost trust in the
quality of the company’s products. The issue was compounded by the fact that the accidents
claimed the lives of many people. Also, the issue was compounded because two Boeing 737 MAX
airplanes crashed in quick succession (Jong & Broekman, 2021, p.190). The news about the
crashes was spread fast globally, which tainted the company’s image on a global scale. As such, it
is fair to argue that the company lost a significant number of customers due to the unexplainable
accidents involving their airplanes. Today, many people still shy away from using airplanes made
by the Boing Airline Company because they associate the planes made by the company with fatal
accidents. Also, it is important to note that the 737 MAX crashes negatively impacted the success
and profitability of the company by reducing its competitive advantage in the market. As more
people shifted their customer loyalty to Boeing to other companies because of the crashes, they
became customers to other companies that deal in the same products. Also, the negative publicity
of Boeing Airline Company after the 737 MAX crashes negatively impacted the ability of the
company to attract new customers. Consequently, the company has not been able to meet its goals
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and objectives due to its poor market performance after the 737 MAX crashes (Jong & Broekman,
2021, p.192).
The negative impact of the Boeing 737 MAX crashes on the success and profitability of
the company can be assessed by comparing the sales figures of the company before the crashes
and after the collisions. While evaluating the financial impacts of the backlash caused by the
accidents, it is essential to put into consideration the fact that Boeing spent 2.5 billion U.S. dollars
in compensation, which directly impacts the company’s profitability given that the expenditure is
not an investment (Jong & Broekman, 2021, p194).
The corporate strategic plan that the company can adopt to help address the issues and
challenges brought about by the 737 MAX Crashes is increasing investment in marketing.
Increasing investment in marketing is the ideal move by the company following the crashes. This
is because it provides the company with the opportunity to set records straight by explaining to the
whole world what they think must have caused the accidents and explaining the steps they have
taken as a company to ensure that a repeat of such unfortunate accidents is avoided (Jong &
Broekman, 2021, p.195). Intensive marketing will help in ensuring that the company convinces its
prospective customers that they are still committed to providing quality products. Intensive
advertisements will help the company enhance its ability to attract and retain more customers,
consequently enhancing its success and profitability. Also, the company can address the issue by
investing in relevant research to ascertain the cause of the accidents involving their airplanes.
Conducting relevant research can help the company to identify the root cause of the crashes.
Knowledge of the root cause of the crashes can help the company to determine the best ways in
which a repeat of the same can be effectively avoided.
Case Study 6
In conclusion, Boeing Airline Company has faced serious challenges in the recent past,
which has adversely impacted the company’s operations and success. In particular, the company
continues to grapple with the challenges posed by the COVID-19 global pandemic and the
backlash following the crashes by their Boeing 737 MAX airplanes. COVID-19 and the 737 MAX
crashes have negatively impacted the company’s ability to achieve its goals and objectives.
However, the company can address the challenges posed by COVID-19 by educating its
stakeholders to adopt and appreciate the health guidelines and instructions from the healthcare
system to help minimize the spread of the disease. Also, the company can address the issue of
COVID-19 by encouraging more people to get vaccinated. Also, the company can manage the 737
MAX crashes by increasing their investment in marketing to attract and retain more customers by
explaining what might have happened and the steps that the company is taking to avoid such
occurrences in the future.
Case Study 7
Reference List
Cameron, D., 2020. Boeing Expects Pandemic to Put Big Dent in Jet Demand. Wall Street
Journal, [online] p.1. Available at: [Accessed 14 September 2021].
Jong, W. and Broekman, P., 2021. Crisis history and hindsight: A stakeholder perspective on the
case of Boeing 737-Max. Public Relations Inquiry, 10(2), pp.185-196.
Nicas, J., Kitroeff, N., Gelles, D. and Glanz, J., 2019. Boeing built deadly assumptions into 737
Max, blind to a late design change. The New York Times.
Sindreu, J., 2021. Boeing Is Mostly Over the Pandemic, but Not Its Own Problems. Wall Street
Journal, [online] p.1. Available at: [Accessed 14 September 2021].
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