Description
-Hello , thank you for your interest in my question.
– Requirements and instructions will be in File “Group Presentation Instruction”
-And the picture below is GRADING RUBIC – How my teacher will be grade
*Our Group Plan : We are going to sell the smart toilet to Airbus, Boeing, and Via Rail business and first-class that can self-clean using a sensor, with a bidet that can control the water temperature, and with a heated seat .
-My part of the mission will be -JUST DO MY PART
-Market Segment(s)
-Social Media Usage (ex: facebook, instagram, tiktok, youtobe,….as much as possible)
-Sales Promotion
Unformatted Attachment Preview
MRKT 10056, Marketing & Social Media – Tourism
Collaborative Group Presentation Instructions – 30% final grade
For this collaborative assignment, you will work together as a group to create a “mini marketing plan”
and complimentary social / digital media campaign for a new or newly refined Tourism / Travel
Product.
Preparation Requirements; In accordance with the target market(s) that you select to focus your
mini marketing plan towards, each group’s submission will feature the follow sections:
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Product
Placement
Pricing
SWOT Analysis
Promotion featuring:
o Market Segment(s)
o Advertising Venues
o Public Relations / Publicity
o Sales Promotion
o Social / Digital Media Campaign
Presentation Requirements:
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A formal introduction of group members
An explanation of what your product / service is and why it is relevant to Tourism
An overview (or history, if refining) of your product / service
A discussion on how the proposed MMP and Promotion will be rolled out
An outline or critical path as to how and why the group’s social / digital media ideas will be utilized
(format, venue, platform – MNEs / Why & So What?
Content Requirements:
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A report featuring the headings previously outlined
Recorded video to be 15 – 20 minutes in length per group – MS Compatible
The recorded video submission is to be fully narrated and edited
Feature multiple sources of research, properly cited and referenced. (APA Guidelines)
Contain media, pictures, graphs highlighting relevant statistics taken from research
All components must highlight the relationship between your selected target market(s) MNEs and how
your product / service will fulfill those MNEs
All components should clearly address the “why & so what” of how your product / service will impact
clients / customers
Submission; One group member will submit the following to the applicable Canvas dropbox:
o A finalized copy of the group’s recorded presentation
o A summary report with reference list in proper APA format
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Each individual group member is to submit a peer and a self assessment form to the
applicable Canvas dropbox.
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