Description
Fyre festival is a classical example of a example of a failed event in recent times. It was even labeled a Frye Fraud where all the event goers felt they were scammed into the biggest event fraud in the States. Frye festival founded by Billy McFarland CEO of Fyre Media Inc, and rapper Ja Rule with the sole intent of promoting the company’s Fyre app for booking music talent. The festival was scheduled to take place from April 28–30 and May 5–7, 2017, on the Bahamian island of Great Exuma. The event was promoted on Instagram by “social media influencers” including socialite and model Kendall Jenner, Bella Hadid, and model Emily Ratajkowski, many of whom did not initially disclose they had been paid to do so. During the Fyre Festival’s inaugural weekend, the event experienced problems related to security, food, accommodations, medical services and artist relations, resulting in the festival being postponed indefinitely. Instead of the luxury villas and gourmet meals for which festival attendees paid thousands of dollars, they received prepackaged sandwiches and FEMA tents as their accommodations.
(A) Based on the above information, articles and the videos to about the event, i want you to give your opinion on FIVE (5) KEY POINTS why the event failed based on the following:
1.Event packages (what was promised/expectations and the actual)
2. Marketing & Sponsorship (influence of social media and its effectiveness in event promotion and marketing)
3. Event Operations (Management of all the aspects such as security, food, accommodation, medical services and vendors managements.
4. Impact of the Stakeholders – most especially residents of Bahama, government and other essential services, and others impacted by the event one way or the other.
5. Preparation time of the event and Timing (How long it took them to plan the event? and time of the year the event took place on its overall success.
(B). Recommend FIVE (5) POSSIBLE WAYS in preventing this type of an event/festival disaster in future.
HINTS:
You have to watch the videos and read other supporting materials to be able to contribute meaningfully. You are free to watch or seek additional information that could help with substantiating your opinion.
The 5 key points should be in bullet form briefly stating your narratives. I will advise you go directly to your point.
The key points can both be positive or negative. For example, it can be what they got right or wrong in organizing the event based on the 5 sub-headings highlighted above.
The first part of the paper will carry 100 points.
The 5 ways in preventing the event failure in future will carry 10 points each, making 50 points in total.
Altogether it will 150 points
Unformatted Attachment Preview
TERM PAPER – WHY
EVENTS FAIL
FYRE FESTIVAL EXPERIENCE
INTRODUCTION
▪ Fyre Festival (Nicknamed Frye Fraud) is a classic example of a failed event and the biggest event
fraud in recent times
▪ Founded by Billy McFarland CEO of Fyre Media Inc, and rapper Ja Rule with the sole intent of
promoting the company’s Fyre app for booking music talent
▪ The festival was scheduled to take place from April 28–30 and May 5–7, 2017, on the Bahamian
island of Great Exuma
▪ Based on the above information, articles, and videos about the event, I want you to give your
opinion on FIVE (5) KEY POINTS why the event failed based on the following:
1)
Event package (what were promised/expectations and the actual) – 25 points
2)
Marketing & Sponsorship (influence of social media and its effectiveness in event promotion and marketing) 20 points
3)
Event Operations (Management of all the aspects such as security, food, accommodation, medical services, and vendors
management – 20 points
4)
Impact of the Stakeholders – most especially residents of Bahama, government and other essential services, and others impacted
by the event one way or the other – 20 points
5)
Event preparation time and Timing ( How long did it take them to plan the event? and time of the year the event took place on
its overall success – 15 points
INTRODUCTION CONT’D
▪ You are also to recommend FIVE (5) POSSIBLE WAYS to prevent this type of event/festival
disaster in the future.
▪ You have to watch the videos and read other supporting materials to be able to contribute
meaningfully. You are free to watch or seek additional information that could help with
substantiating your opinion
▪ The key points can both be positive or negative. For example, it can be what they got right or wrong
in organizing the event based on the 5 sub-headings highlighted above.
▪ The 5 ways to prevent the event failure in the future will carry 10 points each, making 50
points in total
▪ Altogether, the assignment will be 150 points in total.
KEY NOTES
▪ 1. Event packages (what were promised/expectations and the actual) – 25 points
▪ What is included in the event package?
▪ In terms of food, accommodation, transportation, presence of the models etc.
▪ The cost of the packages (price ranges)
▪ Guest experiences – expectations vs actual
▪ 2. Marketing & Sponsorship (influence of social media and its effectiveness in
event promotion and marketing) 20 points
▪ What are the marketing strategies deployed by the organizers?
▪ The roles of the models and other celebrities involved?
▪ Who are the role models and the influencers?
▪ How much were they paid? Did they disclose it as a paid advertisement?
▪ The promotional videos? Your views? Truth or deceits?
KEY NOTES
▪ 3. Event Operations (Management of all the aspects such as security, food,
accommodation, medical services, and vendors management – 20 points
▪ Event planning and logistics issues?
▪ Accommodation – FEMA Tents? Lack of bedding? Survival of the fittest
▪ Luggage issues?
▪ Lack of medical services?
▪ Food?
▪ 4. Impact of the Stakeholders – most especially residents of Bahama, government and
other essential services, and others impacted by the event one way or the other – 20
points
▪ Impact on the government?
▪ To Residents /locals?
▪ Sponsors?
▪ Vendors?
KEY NOTES
▪ 5. Preparation time of the event and Timing ( How long it took them to
plan the event? and time of the year the event took place on its overall
success – 15 points
▪ Planning period?
▪ Timing of the event – competing event?
EXAMPLE – THE 10 KEY POINTS WHY THE FRYE
FESTIVAL FAILED
1. The event packages ranged from $500 to $12,000 dollars with the VIP packages offerings included
luxury modern eco-friendly lodging, luxury meals from celebrity chefs, custom VIP-configured Boeing
737 from Miami airport in which none was provided, instead, they were housed in NEMA emergency
tents, served cold sandwiches, and the supposed private jets turned out to be charter planes, with the
traditional economy style seating.
2.
3.
4.
5.
6.
5 WAYS IN PREVENTING THE EVENT FAILURE IN FUTURE
1.
2.
3.
4.
5.
The event organizers should ……………………………………………….
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