Description
For your final case project, you are required to prepare a ‘pitch deck’ to support the launch of a new product or service that addresses a current problem or issue but also has direct connection to the health care industry. The overarching intent of this presentation is to obtain funding from a commercial or private financier. Thus, the final product should be professional, clear, appropriately structured, logical, and concise.
Prepare your response in PowerPoint format, suitable for presentation to a senior level executive. Note: All Excel work should be imported into the presentation in table format (in the body of the document) or enclosed as an Appendix within the same document. MINIMUM 5 REFERENCES. APA FORMAT
The pitch deck should include (one slide each at a minimum) each of the following elements: THE PROJECT PROPOSAL IS ATTACHED. PLEASE MAKE ANY ADDITIONS OR CHANGES TO SATISFY EACH REQUIREMENT OF THE ASSIGNMENT.
Cover Slide
Capture the audience’s attention
Problem being solved
What is the exact problem you are addressing, in simple words
Quantified, how big is this problem? Is it local or global?
Data backed with reliable sources or extensive research
Product or service concept
Key value proposition. What will make users come to you and stay?
In 1 line: what is it, who would uses it, why is it better?
Demo how it works visually: screen shots of user experience / dashboard / video demo 1 min max
User perspective: put the audience in a user’s shoe
Target market
Addressable market size (in USD)
Size of the pie – what market share are you targeting and when?
B2B and/or B2C distinction when applicable
Competition
Top main competitors you aim to grab market share from (direct and indirect)
Know all your competitors and all about them
What is your key differentiation?
Business model & pro-forma financials
What is / are your revenue stream(s)?
What is your cost structure?
Include a five-year proforma and highlight key elements that have significant impact on overall financial viability
Financing requirement
How much funding do you need?
To spend on what (by %)?
Timeline of development and launch
Short, mid and long term milestones from day 1
What happens after you receiving the funding?
Resources for the Final Project Assignment:
For guidance on how to construct a professional presentation, please see the link below.
https://www.wiley.com/network/researchers/promoting-your-article/6-tips-for-giving-a-fabulous-academic-presentation
Several example pitch deck presentations are available at the following links. Note: There is significant variation in these presentations. They are offered for inspiration and insight. Your project formatting requirements are as noted above.
Create A Winning Investor Pitch Deck: https://medium.com/swlh/how-to-create-a-winning-investor-pitch-deck-794022ac4c59
Pitch Deck Examples: https://slidebean.com/blog/startups-pitch-deck-examples
Healthcare Pitch Deck Examples: https://www.failory.com/pitch-deck/healthcare
Unformatted Attachment Preview
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Project Proposal
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For my final project I would like to pitch the idea of a direct-to-consumer digital
health application. This application would essentially be like a digital medical
journal/encyclopedia, but on a larger scale. This technological offering can address
unmet healthcare needs by by-passing traditional healthcare professionals, such as
payers (eg, insurance companies), clinicians, employers, and the pharmaceutical
industry, and provide patients with direct access to health-related data, services, and
supplies. The direct-to-consumer application might be particularly helpful for those
without consistent access to care because of financial, social, cultural, or
geographical barriers. The application will allow patients to order medical supplies,
medication, and research reliable medical data in order to be proactive about care
versus reactive.
Business Locations: California, New York and Washington, DC.
These cities would be great starting points because of population and these
locations have had a strong history of innovation and collaboration in the medtech
field.
Competitive Market: Medical Technology
https://www.thelancet.com/journals/landig/article/PIIS2589-7500(20)30057-1/fulltext
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