Description
For this assignment, assume that the organization is going to expand globally and is evaluating locations to establish a new presence.
Describe what Home Depot does and how it serves its customers. Then describe what this “extension” would be. Depending on your organization and industry, this may be a supplier, distribution arm, remote branch, etc. You may choose any type of an establishment as long as it makes sense as a global extension.
Search the Internet for the latest “Global Competitiveness Report” by the World Economic Forum. Using the tools on the website select two countries from two different continents. Evaluate the fit of these two companies based on the 12 criteria listed in your readings. Which of these criteria would be most critical and which country would you select? Explain
Chapter 10: “Customer Relationship Management”
Chapter 11: “Global Location Decisions”
Chapter 10 discusses the elements of CRM, its place within the field of supply chain management, the requirements for successful CRM program implementation, and the current trends in CRM. In this chapter you will learn that customer relationship management is really all about listening to customers and treating them right.
Chapter 11 discusses the factors companies must consider when analyzing potential locations; several comparison methods are available when considering the country, region, and community for a facility location. Business clusters, which often provide for strong business development, collaboration, growth opportunities, and improved supply chain management, are also discussed.
1) Among the concepts you have learned, which do you think is most useful to you or your organization?
2) Which concept(s) caused the most confusion in this unit?
3) Which concept(s) did you wish went into further detail, either because you are interested or because it’s too complex for the coverage it received?
