Description
Introduction (100 words)
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Global Business Aspects
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Company introduction and analysis of the current market (300 words)
IPR analysis in a globalized economy (400 words)
Management of the functions of the business in an international environment (400 words)
National culture’s influence in an international environment (400 words)
Market entry strategy analysis for entering the international environment (400 words)
Appropriate global strategy for a local organisation (400 words)
Conclusion (100 words)
