Description
Select a firm, from the Fortune 15 history discussion, that left the Fortune 15 at some point – specifically pick a firm from a red square on page 2 Answer the following seven questions:
Name of the firm you’ve chosen?When was the firm founded and is the firm still in business?If the firm is no longer in business: did it merge with another firm or go out of business, and if so when did it merge and with who, or when did it go out of business?What was the firm’s primary product, service or offer?What industry would you say that firm is part of?Was the firm’s primary product replaced by another solution or by a competitor offering a similar product?Write 2 to 3 paragraphs: in your opinion what three or four factors might have led to the firm’s drop from the Fortune 15 and the loss of its leadership position, and in what ways did the marketplace evolve to diminish the firm’s leadership position?
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Reshaping Industries
Assignment 1 Instructions
Pick a firm that has left the Fortune 15 and not returned to the Fortune 15 (a red square) on
Page 2 of this document.
Write your answers to the following questions:
• Name of the firm you’ve chosen?
• When was the firm founded and is the firm still in business?
• If the firm is no longer in business: did it merge with another firm or go out of business, and if
so when did it merge and with who, or when did it go out of business?
• What is (or was) the firm’s primary product, service or offer?
• What industry would you say that firm is part of?
• Was the firm’s primary product replaced by another solution or by a competitor offering a
similar product?
• Write 2 to 3 paragraphs: in your opinion what three or four factors might have led to the firm’s
drop from the top 15 and the loss of its leadership position, and in what ways did the
marketplace evolve to erode the firm’s leadership position?
This assignment should be one to two pages and submitted as a PDF document via the
Canvas system by the due date.
This assignment is graded individually and is 10% of your total grade.
TGM598 Global Innovation Assignment 1
US Fortune Top 15 1955-2019
Rank
1955
1965
1975
1985
1995
2005
2015
2020
1
General Motors
General Motors
Exxon
Exxon
General Motors
Walmart
Walmart
Walmart
2
Exxon
Exxon
General Motors
General Motors
Ford Motor
Exxon Mobil
Exxon Mobil
Amazon
3
U.S. Steel
Ford Motor
Ford Motor
Mobil
Exxon
General Motors
Chevron
Exxon Mobile
4
General Electric
General Electric
Texaco
Ford Motor
Walmart
Ford Motor
Berkshire
Hathaway
Apple
5
Esmark
Mobil
Mobil
Texaco
AT&T
General Electric
Apple
CVS Health
6
Chrysler
Chrysler
Chevron
IBM
General Electric
ChevronTexaco
General Motors
Berkshire Hathaway
7
Armour
U.S. Steel
Gulf Oil
DuPont
IBM
ConocoPhillips
Phillips 66
United Health Group
8
Gulf Oil
Texaco
General Electric
AT&T
Mobil
Citigroup
General Electric
McKesson
9
Mobil
IBM
IBM
General Electric
Sears Roebuck
American
International
Group
Ford Motor
AT&T
10
DuPont
Gulf Oil
ITT Industries
Amoco
Altria Group
IBM
CVS Health
AmerisourceBergen
11
Amoco
AT&T
Chrysler
ChevronTexaco
Chrysler
Hewlett-Packard
McKesson
Alphabet
12
Bethlehem Steel
DuPont
U.S. Steel
Atlantic Richfield
State Farm
Insurance
Berkshire
Hathaway
AT&T
Ford Motor
13
CBS
Esmark
Amoco
Shell Oil
Prudential
Insurance
Home Depot
Valero Energy
Cigna
14
Texaco
Shell Oil
Shell Oil
Chrysler
DuPont
Verizon
United Health
Group
Costco
15
AT&T
Amoco
AT&T
Marathon Oil
Kmart
McKesson
Verizon
Chevron
1
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