Description
Project description:
When it comes to environment and global warming everybody is aware no one is responsible.Today everyone wants to jump the trend of sustainability, circular economy and zero wasteMovement. In order to honor vision 2030 many Saudi business are changing their model to meetthe objective of healthy living and healthy environment. Your task is to imagine and plan atransmedia creative advertising strategy to implement social behavior change among yourintended target audience.
Step 1: Choose a local/regional brand Dress a full brand profile and create brand prism based on your research and analysis
Step 2: Choose which one of these topics; Zero waste, circular fashion or sustainable economy. Dress a report / research about your chosen topic.
Step 3: Using the creative brief format Fill in the required information (client, campaign objectives, target audience, insight, message, impact , slogan…etc
Step 4: Use storytelling to create the concept and approach.
Create a wholesome communication strategy including the Use of Transmedia strategy and tactics : How would all media converge together to create one wholesome campaign
Topic elaboration/research- Current belief and desired belief- Creative brief- Creative execution
A2 page layout displaying strategy, media and visual execution
PowerPoint presentation
