Description
Complete a Competitive Analysis Report fulfilling the following requirements:
Research at least 3 direct and 3 indirect competitors
Address the following as part of your analysis of your competitors:
Direct competition
What direct competition exists for your product/service?
What companies sell similar products/services to the same target market?
Analyze based on the 6 differentiators that build competitive advantage found in the Fasttrac module (core competencies, reputation, niche, distribution, efficiency, and innovation)
Indirect competition
What indirect competition exists for your product/service?
What companies sell different products/services that fill the same need as your product/service?
Analyze based on the 6 differentiators that build competitive advantage found in the Fasttrac module
Future competition
What future competition do you expect to have for your product/service?
Analyze based on the 6 differentiators that build competitive advantage found in the Fasttrac module
Competitive analysis
What is your competitive advantage?
How will your product/service compete in the areas of price, quality, unique features, distribution system, marketing/advertising, geographic location, and strengths/weaknesses?
Analyze based on the 6 differentiators that build competitive advantage found in the Fasttrac module.
Submit
Submit a Word Document containing your assignment and the following requirements:
Competitive Analysis Chart from the FastTrac POSITION module
Competitive Analysis Report
This should be a 2-3 page APA paper (not including the title and reference pages):
APA Requirements
1” inch margins
Times New Roman 12 pt font
Double-Spaced
Title Page
Reference Page
In-text citations
Unformatted Attachment Preview
Competitive Analysis
Differentiators that Build Competitive Advantage
What core competencies does the company possess? What
qualities, characteristics, or capabilities are its strengths?
Which products or services are perceived by the customer as
superior to others in the market or industry?
Which target market or niche does the company or serve better
than anyone else?
Does the company have a unique distribution channel or delivery
method?
Has the company mastered organizational efficiency? Does it offer
products or services at a better price, more effectively, or through
a highly talented staff?
Has the company developed technology or innovative products or
services unique in the market?
Your Company
Weaknesses
What weaknesses exist in the product or service, marketing, or
organization? Other weaknesses?
Competitor A
Competitor B
Competitor C
Competitor D
…add additional columns i
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