Description
Introduction
Persuasive writing plays a significant role in various aspects of our lives, from influencing opinions and decisions to advocating for change and promoting ideas. By mastering the techniques and principles of persuasive writing, you will be equipped with a valuable skillset that can make a substantial impact in both personal and professional realms. In this unit, we will explore the art of persuasion and delve into the techniques and strategies used to effectively convey messages, sway opinions, and influence others through the power of written communication. We will cover three key topics that are essential in mastering persuasive writing.
Firstly, we will examine the elements of persuasive writing. We will explore the various components that make persuasive writing compelling, such as understanding the purpose and audience, crafting a strong thesis statement, and utilizing persuasive techniques and rhetorical devices to engage readers.
Next, we will focus on the importance of structuring and organizing arguments effectively. You will learn how to develop clear and logical arguments, organize ideas and evidence cohesively, and utilize transitional words and phrases to create a smooth flow in your persuasive writing.
Lastly, we will delve into the realm of biases and viewpoints in persuasive writing. You will gain insights into identifying different biases and assumptions within persuasive texts, evaluating their impact on the effectiveness of the message, and critically analyzing opposing viewpoints to strengthen your own arguments.
By the end of this unit, you will be able to synthesize information to structure persuasive arguments in a paragraph, develop various types of persuasive writing pieces, and analyze biases and viewpoints within persuasive writing. Through engaging discussions, practical exercises, and hands-on writing assignments, you will have the opportunity to enhance your persuasive writing skills, think critically about the messages you encounter, and craft compelling arguments that leave a lasting impact.
Get ready to unleash the power of persuasion and discover the art of effective written communication in this exciting unit on persuasive writing!
Reading Assignment
Please follow these instructions for the reading assignments.
Read the provided resources carefully to gain a thorough understanding of the topic.
Engage with the H5p activity to apply and reinforce your understanding of the concepts discussed (Wherever applicable).
While reading the learning resource and watching the videos, ask yourself the following questions:
What is persuasive writing?
Why is structuring our arguments important?
How does bias and viewpoint contribute in persuasive writing?
READ:
1. Ashman, M. (2018). Introduction to professional communications. Licensed under CC 4.0
Read 4.7 Persuasive Messages.
This reading summarizes persuasive messages.
2. Horkoff, T. (2021). Writing for success – 1st Canadian edition. BCcampus. Licensed under CC 4.0
Read Chapter 10: Persuasion.
This reading summarizes elements of persuasive writing, and biases and viewpoints in persuasive writing.
Read Chapter 11. Developing a Convincing Argument.
This reading summarizes how to develop a convincing argument and structure information and arguments in persuasive writing.
3. Last, S. (n.d.). 2.3 Writing to persuade. In Technical writing essentials. BCcampus. Licensed under CC 4.0
This reading summarizes how to develop a persuasive writing and advertisement with convincing argument
The below two readings focusses on how bias and personal views influence writing.
4. Long, L., Minervini, A., & Gladd, J. (2021). 83. Considering multiple views & avoiding bias. In Write what matters. Idaho Open Press.
5. Warkentin, J. (2023). Chapter 6: Bias in writing and research. In Writing for academic and professional contexts: An introduction 4th edition. Open Library.
Discussion Forum
In this assignment, you will acquire skills to analyze biases and viewpoints in persuasive writing.
Share an example of persuasive writing that you have come across recently, such as an article, or advertisement. Analyze how the writer effectively utilizes the elements of persuasive writing to capture your attention and convince you of their viewpoint.
Engage in constructive discussion-including biases, offering insights, examples, and supporting evidence from your own experiences or from reputable sources. Respond to your peers’ posts, providing feedback and further expanding on their perspectives. Remember to be respectful of different viewpoints and foster a collaborative environment that encourages critical thinking and meaningful engagement.
Your Discussion should be a minimum of 200 words in length and not more than 300 words. Please include a word count. Following the APA standard, use references and in-text citations for the textbook and any other sources. This assignment will be graded by your instructor using this rubric.
Assignment Activity
Through this assignment, you will showcase your ability to synthesize information, structure compelling arguments, and develop persuasive content (paragraph and a sales message).
The assignment aims to demonstrate your ability to gather information, structure arguments, and develop persuasive content.
Both parts of the assignment are required to be completed.
Part 1: Persuasive Paragraph
Choose a topic you feel strongly about, such as an environmental issue or current event.
Research your chosen topic thoroughly to gather relevant information, facts, and evidence.
Use the gathered information to write a persuasive paragraph that clearly states your position and presents compelling arguments to persuade the reader.
Ensure your paragraph is well-organized, flows smoothly, and utilizes persuasive techniques like emotional appeal, logical reasoning, and credible sources.
The word count for this section should be between 500 and 600 words.
Part 2: Sales Message
Write a persuasive message in about 150 words to sell a product to an intended audience using various strategies. You should craft the message in a way that effectively promotes the product and convinces the audience to purchase it. Use clear English and proper grammar to deliver a message that is concise, informative, and engaging.
SUBMISSION GUIDELINES:
Combine your persuasive paragraph and sales message into a single document.
Format the assignment professionally, ensuring clarity, coherence, and proper structure.
Submit the completed assignment by the specified deadline.
Use APA citations and references when incorporating ideas from readings or other sources.
Click here for the APA Style – Common Reference Examples Guide
This assignment will be assessed by your instructor using the rubric available on the assignment page located on the course homepage.
Unformatted Attachment Preview
RUBRIC – ENGL 1102– DISCUSSION FORUM UNIT 6
Criteria
Level 4
Level 3
Posts
well-developed
Posts
well-developed
Persuasive
assignment
that
fully
assignment
that
writing
addresses and develops all addresses all aspects of
analysis
aspects of the task.
the task; lacks full
3
Connection Strong, direct connections are Some direct connections
are made to readings
to course made to readings and/or
and/or other course
other
course
materials
materials
(readings/resources/etc.) and materials
are clearly stated.
(readings/resources/etc.)
and are clearly stated for
the most part.
1
Peer
Feedback
0.8
Level 1
2.4
0
Replies show insight, depth, &
understanding. They connect
with the original post and add
to that post by including
references to supporting
material (e.g., URLs, files).
Personal opinion is
appropriately expressed &
clearly related to the original
post.
Replies are rather simple but Simple replies that lack No replies
show some insight, depth, or insight, and depth, or
connection to the original are superficial. Entries
post. Some material may be tend to be short and
irrelevant, but personal
frequently irrelevant to
opinion is appropriately
the original post. Does
expressed & posts as a
not express opinion
whole show understanding.
2
1.6
3%
3%
clearly. Shows little
understanding.
Clarity and Posting is polished and
Mechanics generally free of errors in
Posting is polished but
may contain minor errors
mechanics, spelling, usage, in mechanics, spelling,
and sentence structure.
usage, and sentence
structure.
1
Weight
Minimal direct
No connections are made
connections are made to readings or other
to readings and/or
course materials
other course materials (readings/resources/etc.),
(readings/resources/etc and/or if made, are not
.) Connections are
clearly stated and are
largely inferred and
largely personal
somewhat unclear at opinions.
times.
0.5
1%
0
Actively engaged in the Actively engaged in No replies to other
discussion forums with the discussion forums students
at least two (2) postings with at least one (1)
of other students
posting of other
students
3
Replies
Level 2
Posts adequate
Posts no assignment
assignment with
superficial thought and
preparation; doesn’t
development of concepts. address all aspects of
the task.
2.4
1.5
0
0.8
0
2%
Posting is adequate
Posting has numerous
but may contain some errors in mechanics,
errors in mechanics, usage, spelling, and
spelling, usage, and sentence structure.
sentence structure but Errors interfere with
errors do not interfere readability.
with understanding.
0.5
0
1%
0.1
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