Description
Working on the same website you have chosen in part A. In this part you are required to evaluate one of the websites below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of ECommerce such as business idea, website design, marketing, security … etc. You will need to analyze the business and provide suggestions to improve the current business situation. The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business. https://alhabibshop.com
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College of Administrative and Financial Sciences
ECOM101 – E-commerce
E-commerce Project
(Part B)
Second Semester 2023-2024
Submission: Thursday, May, 2nd 2024 = 15 Marks
Requirement:
This is a continuous activity for part A, keep working on the same website you have chosen in
part A. In this part you are required to evaluate one of the websites below based on what you learn
from this course and your perspective. The evaluation will cover the different aspects of
ECommerce such as business idea, website design, marketing, security … etc. You will need to
analyze the business and provide suggestions to improve the current business situation. The
following questions require critical thinking to be answered successfully. The answers to these
questions will drive the ways of improvement of the current e-commerce business.
3. Site Design (3 marks)
Evaluate the website design focusing on the eight most important factors in successful ecommerce
site design (ease of use, ease of purchase, simple graphics … etc.). You are required to evaluate
each factor.
(Discuss possible suggestions to improve the site design).
4. Business software (2 marks)
The development of an e-commerce website requires more interactive functionalities, such as the
ability to respond to user input (name and address forms), capturing customer orders for goods
and services, clearing credit card transactions on the fly, consolidating price and product
databases, and even adjusting advertising on the screen based on user characteristics.
(Explain the different types of software used on the website to perform the current functionalities).
What can be done to improve the software?
5. Payment and Security (3 marks) each point worths 1 mark
1 What are the methods of payment available in the online store?
(What other methods can be added? Explain why?)
2 What are the technologies used on the website to secure the online transactions?
(What other technologies can be added? Explain why?)
3 What is the current privacy policy of the online store? Outline how the information is
collected and used? (What can be added to the privacy policy? Explain why?)
6. Categorize marketing and advertising strategy and method (2 marks)
Explain the current online, offline, and social media marketing strategies of the e-commerce
business? (Provide photos or screenshots of your business marketing activities, What can be
done to improve the marketing aspects of the business?)
7. Know your competitors (3 marks)
Choose a website of one competitor in the same industry (locally or globally) and compare it with
your chosen company’s site. Indicate why the competitor’s website is better or worse than the
chosen company’s website. (What can be done by learning from your competitor’s experience?)
8. Conclude your report (2 marks)
Summarize the above points and include your recommendation to improve the e-commerce
business.
Guidelines for the assignment part A & B:
The answer sheet must include the following:
• Cover page
• Questions
• Answers
Make sure to include the cover page with all information required.
TWO marks will be deducted if there is no cover page
This is a group project (4-5 students), which is part of your course score. It requires
effort, research, and critical thinking.
You are required to choose one current business from the list.
Each website can be chosen by one group only.
Use font Times New Roman, 12 font size
Use 1.5 line spacing with adjust to all paragraphs (alignment).
Use the footer function to insert page number.
Ensure that you follow the APA style in your project and references.
The minimum number of required references is 5 references using APA style.
Your whole project report length should be between 1250 to 1600 words.
You must check the spelling and grammar mistakes before submitting the assignment.
Up to 20% of the total grade will be deducted for providing a poor structure of
assignment. Structure includes these elements paper style, free of spelling and grammar
mistakes, referencing and word count.
Your file should be saved as Word Doc. Follow this pattern to name the file:
Your name_CRN_ECOM101_ Project_A or B.docx
The College of Administrative and Finance Sciences
E-commerce Department
Marking policy for assignments
General marking policy
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Students should be given three attempts for submitting their assignments
(before the deadline). First attempt must provide the student with SafeAssign
match report for plagiarism level. So, the student gets the chance to revise their
assignments by using the additional attempts.
Mark will be awarded for the last submission attempt.
No more attempts or marks for resubmitting the assignment should be given to
the students after the marks are shown on BB.
If the instructor requested additional requirements for the course’ assignments,
these requirements must be clearly clarified verbally to the students during a
course’s session and posted on BB.
One mark will be deducted for not including the cover page with all required
information. In case the student included the cover page with some missing
information, (0.5) mark will be deducted.
20% of the total grade will be deducted for providing a poor structure of the
assignment. For example, if the assignment is marked out of 15, the student
provided an excellent content and answer that met all the requirements of the
assignment’s question with poor writing structure. Then the student will get 15
based on the content and you will deduct up to 20% (3 marks) from the total
grade (5% for paper style, 5% spelling and grammar errors, 5% for referencing
and 5% for word count).
No email submission is accepted.
ONLY WORD file format is accepted. Other file formats (PDF, JPG…etc.), the
assignment will award ZERO mark.
Marks will be available on BB after one week of due dates.
Plagiarism marking policy:
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If the SafeAssign match report equals 20% and above, the assignment must be
reviewed by the instructor.
The cover page and assignment’ questions match percentage must be
excluded from the overall match percentage of SafeAssign report.
80% and above of the answer is plagiarised, the assignment will award ZERO
mark. (including identical assignments, both students award ZERO mark)
20-79% of the answer is plagiarised, these plagiarised parts should be
highlighted, and only non-plagiarised parts must be marked.
Late submission policy
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It aims to ensure that all students are treated equitably and do not gain an unfair
advantage by choosing to submit their work late.
Penalties for late submission shall be 10% of the total mark of the assignment
for each day of late submission up to six calendar days after the due date.
Assignments will not be accepted after the sixth day and the student will award
ZERO mark.
All late submissions must be made electronically through BB.
Example if the assignment is marked out of 20, deduction of 10% means a
deduction of 2 marks per day.
This policy does not cover “Extenuating Circumstances”. Examples;
circumstances outside of the control of a student.
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