Discussion Week 7

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Q1
7.1 Learning Outcomes:
Identify the policy instruments used by governments to influence international trade flows.
Understand why governments sometimes intervene in international trade.
7.2 Action Required:
The purpose of this interactive activity is to demonstrate your understanding of the concepts learned
lessons by responding to discussion questions
7.3 Test your Knowledge (Question):
Critically discuss Infant Industry Argument.
7.4 Instructions
Students are to answer the given question in Discussion Board.
Q2
9.1 Learning Outcomes:
Explain the supply chain planning and control process.
Analyze initiatives to overcome poor coordination in retail supply chains.
Evaluate the material flow model in a supply chain.
9.2 Action Required:
Read the research paper through the following link
https://www.researchgate.net/publication/228438411_Retail_supply_chain_management_Key_prior
ities_and_practices
9.3 Test your Knowledge (Question):
What is supply chain planning controls?
9.4 Instructions
Answer the question in the test your knowledge section.
Q3:
Week 7: Interactive Learning Activity
7.1 Learning Outcomes:
• Outline the different methods of segmenting a market.
• Describe how firms determine whether a segment is attractive and therefore worth
pursuing.
• Articulate the differences among targeting strategies: undifferentiated, differentiated,
concentrated, or micromarketing.
7.2 Action Required:
• Chapter Name: Read Ch-9 Segmentation, Targeting, and Positioning from Dhruv Grewal
and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education, Digital
Version: ISBN13: 978-1-260-71743-3.
• Video Link: Watch the following video linkMcDonald’s: Segmentation, Targeting, and Positioninghttps://www.viddler.com/embed/3568f26a
7.3 Test your Knowledge (Question):
• Discussion Question #1: What is the primary segmentation method used by
McDonald’s to form the segments discussed in the video? Why do you think
McDonald’s uses this method?
7.4 Instructions
• Answer this question in test your knowledge section.
• Post your answer in the discussion board using the discussion link below
(Week 7: Interactive learning Discussion)
Q4
Week 7: Interactive activity
7.1 Learning Outcomes:

Understand group dynamics

Evolve from a group to a team

Use divergent thinking

Use convergent thinking
7.2 Action Required:
Read the article in the following link:
https://hbr.org/2015/11/the-problem-solving-process-that-prevents-groupthink
7.3 Test your Knowledge (Question):
1. Why groupthinking is not good for the group? Write with example.
2. What are the differences between Divergent and Convergent thinking?
7.4 Instructions


Answer both questions in test your knowledge section.
Post your answer in the discussion board using the discussion link below (Week7:Interactive
learning Discussion)

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