Description
Please review the follow video about Taco Bell – Eat Like You, build your own 5 Cravings Box (2021) (March 7, 2021 A. Verhoeven)Also read the finance article, Taco Bell Launches $45 Cravings’ Box as Fast Food Races to Be “Competitive on Value”, By Brook Di Palma.Then prepare a response to the following discussion topics:1. Why Encourage customers to use their app for ordering?2. How is this an example of mass customization?Please
provide empirical support from sources other than the text in your
response. Include a paraphrased summary, with cites and references from
at least 2 peer reviewed journal articles. These can be found either in the library or by selecting the pdf link to the right of your http://scholar.google.com search. Provide cites and references for each of your discussion responses.
