Description
Select ONE important from your prospective topic from ONE of the articles, recommended for L7 & L8Lectures 7 & 8 (select and review ONE of the following articles): . Rethink: How Restaurants Are Cooking Up Solutions, Jen Henry, McKinsey Group, March 29, 2023
https://www.mckinsey.com/~/media/mckinsey/email/re… 2. – How Brand Building & Performance Marketing Can Work Together, Stengel, J. et al., HBR May – June
2023 3. –Analytics for Market, Fantini, F. et al. HBR May – June 2023 4. –Cost Cutting Than Makes You Stronger, Couto, V. et al., HBR, July-August 2023
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