Description
For
the project you selected in Module 1, develop a project risk register, in MS
Excel following the best practices outlined in the PBMOK Guide and the example
Risk Register (Risk Log) provided in the course lecture. Use this risk register
to identify risks for your project. These may be both threat (negative) and
opportunity (positive) risks.
Unformatted Attachment Preview
MGMT 583. RISK MANAGEMENT MODULE 3
INSTRUCTIONS FOR ASSIGNMENT.
For the project you selected in Module 1, develop a project risk register, in MS Excel
following the best practices outlined in the PBMOK Guide and the example Risk Register
(Risk Log) provided in the course lecture. Use this risk register to identify risks for your
project. These may be both threat (negative) and opportunity (positive) risks.
Follow the attached guidelines to complete this assignment.
PROJECT SELECTED IN MODULE 1(WACOAL AMERICA SEE BELOW)
Project Scope Statement
Project Title: Digital Marketing Campaign for Wacoal America Inc. (Female bra manufacturing
company).
Objective: To increase brand awareness, drive website traffic, and boost online sales for Wacoal
America Inc., a leading lingerie and intimate brand.
Project Scope:
1. Conduct a comprehensive digital marketing audit of current online presence and
performance.
2. Develop and implement a digital marketing strategy focused on SEO, content
marketing, social media, email marketing, and influencer partnership.
3. Create engaging and visually appealing content for websites, blogs, social media
channels, and email campaigns.
4. Manage and optimize paid advertising campaigns on Google ads, Facebook Ads, and
Instagram.
5. Monitor and Analyze campaign performance using Google Analytics and social media
insights.
6. Implement conversation rate optimization (CRO) strategies to improve online sales
and lead generation.
7. Provide regular updates and reports to key stakeholders on campaign progress and
performance.
High-level timeline:
. Month 1: Auditing current digital marketing efforts, research, and strategy development.
. Month 2-3: Content creation, website optimization, and social media planning.
. Month 4-5: Launch and monitor paid advertising campaigns, and influencer partnership.
. Month 6: Analyze campaign results, make data-driven optimization, and provide a final report.
High-Level Budget:
. Audit and Research: $8,000
. Strategy Development: $5,000
. Content Creation: $12,000
. Influencer Partnership: $10,000
. Analytics and Optimization: $7,000
. Reporting and Analysis: $3,000
Total Project Budget: $60,000
Proposed Start Date: May 1, 2024
Proposed End Date: December 1, 2024
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