Description
Target Audience Analysis
Remember to follow the steps outlined in Chapter 3, “Choosing Your Analytics Tools”
Choose from one of the following Scenarios below:
Provide a summary of the campaign objectives and goals.
Conduct a target audience analysis to identify the demographics, interests, and behavior of potential users. Use tools such as Google Analytics to gather data on this type of target audience.
Prepare a report that includes the demographic profile, interests, and online behavior of the target audience. Include graphics for the important findings.
Provide recommendations for targeting and engaging this audience.
Provide recommendations for optimizing the campaign based on the analysis.
Scenario 1: E-learning Platform
Task: You are a marketing analyst for a new e-learning platform.
Scenario 2: Fashion Retailer
Task: You are a marketing manager for a high-end fashion brand.
Scenario 3: Local Coffee Shop
Task: You are a digital marketing specialist for a local coffee shop.
Scenario 4: Your company or company of your choosing
Task: You are a digital marketing specialist for a company.
Your well-written paper should meet the following requirements:
Be 4 to 5 pages in length, which does not include the required title and reference pages, which are never a part of the content minimum requirements.
Use Saudi Electronic University academic writing standards and APA style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.
It is strongly encouraged that you submit all assignments into the Turnitin Originality Check before submitting it to your instructor for grading. If you are unsure how to submit an assignment into the Originality Check tool, review the Turnitin Originality Check—Student Guide for step-by-step instructions.
Review the grading rubric to see how you will be graded for this assignment.
