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FINAL PROJECT
15 Pages or more
Minimum 10 References
About: You will write a minimum 15- page strategic analysis of an existing publicly traded company of
your choice as part of this project.
My recommendation is that you choose a publicly traded company that is going through some tough
times or is struggling with some key strategic issues. You should imagine yourselves as part of the
company’s top management team or as a team of consultants. You will conduct an in-depth study of the
firm, and apply the concepts, analytical tools, and frameworks of this course to analyze its external and
internal environments, identify the firm’s strategic options, and come up with a set of recommendations
to maximize the firm’s long- term performance.
Organization of your Final Paper:
Introduction
Literature Review
Body of your paper: Your Chosen Company’s Strategic Analysis
Conclusion
References
15 Page include Reference page. But it does NOT include Title Page, Appendix/Tables, and Figures
-Do a in-depth +study of the company
-chosen company Disney
-Quality of work is important, do a deep dive into the company & well explain
-Needs to be a company that is going through a tough time or is struggling with some key strategic
issues. No bankrupt companies
-Tables, pictures, figures, and the appendix are not counted in the 15 pages. Tables pictures figures etc.
should go in the appendix
-Do NOT DO THE BARE MINIMUM. Go above strive for maximum
-When going from one paragraph to the next bridge the gaps to make them flow
The body of the paper should flow in heading Stategic Analysis of Company and the goes into the body
of the paper subheading: analysis of external and internal environments, second subheading: strategic
options, and third subheading recommendations to maximize the companys long term performance
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