Description
In your teams, apply the following Design Thinking techniques and discuss in the PowerPoint:
·Use the Imaging the Future – Visioning Prototype (p.191-198)
oApply the tool to developing the product
oWhat products are in the market today and which products are not in the market today?
·Product ideas (must-haves)
oBlue Ocean Strategy analysis
o20-30 years in the future
oProduct not existing
oNew customers
oHighly creative
To address:
·Describe your product to be developed.
·How is your product future-oriented?
·How does your product relate to the market?
·Describe your competition.
·Develop your “unique selling proposition,” which should be articulated as a “unique customer value”
·What makes you stand apart from your competition?
·What is your competition doing better, the same or worse than you and where is the gap?
I highly recommend starting on the budget and the video this week. The video always takes teams longer than the original estimate.
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Project:
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Version & Date:
Brief instructions: The Exploration Map provides the team with
an overview of the experiments carried out and shows, for
example, in which areas additional experiments should be
carried out. The map provides information about the
expectations of an experiment and its effect on the target
group.
Enter experiments
EXPLORATION MAP
More tips & tricks for this template on book page: 195
Prototyping
Discuss position
Discussion of positioning in the
team
All experiments already carried out
are positioned in the Exploration Map.
Lewrick / Link / Leifer
The Design Thinking Toolbox
978-1-119-62919-1
Definition of the target position
for the next experiment.
Findings
Derive the relevant findings.
Unknown, new
Dark Zone
Risk zone
Add feedback
Degree of innovation
Adjustment of positioning based
on the experiments.
Stretch zone
Realistic, well-known,
proven
Comfort zone
Normal behaviour
THE DESIGN THINKING TOOLBOX
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New behavior required
BASIC TEMPLATE
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