Description
Euro Disneyland
This week you were introduced to several decision-making tools in the course content. Using the Decision Matrix Analysis along with the Decision Matrix Analysis video, make the following decisions relative to the case study about Euro Disneyland (p. 262):
The first section of your paper should be an explanation of this process and how you decided on each of the factors in the matrix.
List all of the cultural challenges posed by Disney’s expansion into Europe. (Side of matrix.)
Next, list the variables that influenced these challenges. (Top of matrix.)
Decide on a score (1-5) for each of these challenges according to the relative importance of the factors. Multiply each of these scores by 2 to find the weighted scores for each option/factor combination.
Next, respond to the following questions in the rest of your essay:
Using Hofstede’s four cultural dimensions as a point of reference noted in the case, what are some of the main cultural differences between the United States and France?
In managing its Euro Disneyland operations, what are three mistakes that the company made? Explain your response with examples.
As a conclusion, reflect on your overall thoughts on this case.
Your well-written paper should meet the following requirements:
Be 5-6 pages in length, which does not include the title page, abstract, or required reference page, which are never a part of the content minimum requirements.
Use Saudi Electronic University academic writing standards and APA style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles.
Review the grading rubric to see how you will be graded for this assignment.
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Class
Our focus this week will be building on and understanding the need for change. We also look at assessing
if your organization is ready for change.
Your Critical Thinking Essay for Module 5 has the following scenario:
Each organization has its own background perceptions, ethics, values, history, and ambitions. Therefore,
a “one size fits all” change management process may not work in every organization. We must assess
and adapt our process to fit the backgrounds and philosophies of each organization.
Given this understanding, we need to research and assess when and if, an organization is ready for
change and then adopt a process to best facilitate the change process. Choose a Middle Eastern
organization at which you are currently working or one in which you are familiar. (If neither is possible,
conduct an internet search to identify a Middle Eastern organization that has gone through a
transformation process within the last three years.) Then address the following:
SEU Cover Page
Introduction (to the paper)
Company Overview (heading): Provide a brief summary of the organization (its history, culture, industry,
product, and services).
The Change that is Needed (heading): Explain why a change was needed. What is the gap between the
present state and the desired future state?
How Strong is the Need (heading): Explain how strong is the need for change?
Source of Need (heading): Explain the source of this need? Is it external to the organization?
Impact on Organization (heading): If the change does not occur, what will be the impact on the
organization in the next few years?
Change Process (heading): Briefly explain if the change process was a success or failure.
Evaluate Readiness for Change (heading): Based on what you have learned thus far in the course,
evaluate the company’s readiness for change. Were they ready? Why or why not? Would you have done
anything differently?
Conclusion: Wrap up your paper
References
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Support your submission with course material concepts, principles, and theories from the
textbook and at least three scholarly, peer-reviewed journal articles.
No more than 5 pages of content, proper APA style (including APA headings)
REMEMBER: I will be grading you on how well you ANALYZE the company you have chosen for
each of the questions. Writing general comments will not garner full points.
Please do not use past assignments, as this assignment is new, and past work will not work here.
The CT is due Tuesday, October 3rd.
Submissions will be accepted through October 10th with a 10% grade deduction.
Have a productive week!
Dr. Cindy
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic
University
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية
اإللكترونية
College of Administrative and Financial Sciences
Guidelines for Assignments’ Submission All Pre-MBA students
Read the following information Formatting Specifications:
• One-inch margins on all sides of the document.
• Double-space entire document, including the reference page.
• Use Times New Roman, black font colour, and size 12 font for the entire document, including
the reference page .Insert the page numbers on the title page. Start with page 1.
• Use headings within the body of the document. Headings establish the hierarchy of the sections
of a paper. All topics of equal importance have the same level of heading throughout the paper.
Use at least two subsection headings within any given section or use none.
• Indent all paragraphs five spaces to the right or 1/2 inch with no extra line space between
paragraphs.
• Spell out all phrases when first used in a document with the acronym in parenthesis after it.
Just the acronym can be used in subsequent uses. Example: The Chief Executive Officer (CEO)
for Motorola stated…
• In-text citations should be used throughout body of document.
• Directly quoted material should be cited to page number or paragraph number of where the
quotation was found. Keep in mind that only 15-20% of your paper can be quoted (i.e., one quote
per page).
• Block formatting is required for quotes of 40 words or more. For a block quote, indent entire
quote 5 space to the right or 1/2 inch, do not use quotation marks, and place the period at the
end of the quote, not the citation.
• Use a page break (common feature in word processing software) to create a new page for
reference citations. The word “References” should be centred at the top, not bold, and should
not have any punctuation. References are double spaced and in hanging indent format and in
alphabetical order. A number of templates and a sample papers are available in order for you
to see examples of APA formatting.
* Plagiarism is NOT be tolerated. All assignments will be auto-checked for plagiarism. If you
are found to have more than 25% similarity with previous work, you will be graded zero in your
assignment. Repeating such offense could result in your termination. If you have any doubt or
questions, please ask your instructor before submission. So please be careful when writing your
assignments. A tool on the blackboard is available to check the plagiarism. Always check before
submission.
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