Decision Theory

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Module 06: Critical Thinkin

Euro Disneyland

This week you were introduced to several decision-making tools in the course content. Using the Decision Matrix Analysis along with the Decision Matrix Analysis video, make the following decisions relative to the case study about Euro Disneyland (p. 262):

The first section of your paper should be an explanation of this process and how you decided on each of the factors in the matrix.

List all of the cultural challenges posed by Disney’s expansion into Europe. (Side of matrix.)
Next, list the variables that influenced these challenges. (Top of matrix.)
Decide on a score (1-5) for each of these challenges according to the relative importance of the factors. Multiply each of these scores by 2 to find the weighted scores for each option/factor combination.

Next, respond to the following questions in the rest of your essay:

Using Hofstede’s four cultural dimensions as a point of reference noted in the case, what are some of the main cultural differences between the United States and France?
In managing its Euro Disneyland operations, what are three mistakes that the company made? Explain your response with examples.
As a conclusion, reflect on your overall thoughts on this case.

Your well-written paper should meet the following requirements:

Be 5-6 pages in length, which does not include the title page, abstract, or required reference page, which are never a part of the content minimum requirements.
Use Saudi Electronic University academic writing standards and APA style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles.
Review the grading rubric to see how you will be graded for this assignment.


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You have a Critical Thinking assignment this week. I will go over more in the live session but
here is what you will need to do.
This week you were introduced to several decision-making tools in the course content. Using
the Decision Matrix Analysis along with the Decision Matrix Analysis video, make the following decisions
relative to the case study about Euro Disneyland (p. 262):
The first section of your paper should be an explanation of this process and how you
decided on each of the factors in the matrix.
1. List all of the cultural challenges posed by Disney’s expansion into Europe. (Side of
matrix.)
2. Next, list the variables that influenced these challenges. (Top of matrix.)
3. Decide on a score (1-5) for each of these challenges according to the relative
importance of the factors. Multiply each of these scores by 2 to find the weighted
scores for each option/factor combination.
Next, respond to the following questions in the rest of your essay:
1. Using Hofstede’s four cultural dimensions as a point of reference noted in the case,
what are some of the main cultural differences between the United States and
France?
2. In managing its Euro Disneyland operations, what are three mistakes that the
company made? Explain your response with examples.
3. As a conclusion, reflect on your overall thoughts on this case.
Your format could be:
SEU Cover Page
Introduction – tell your reader what you are writing about.
Matrix (Level 1 Heading)
List the variables that influenced these challenges.
Cultural
Challenges
Euro Disney
List all of the cultural challenges posed by Disney’s expansion into Europe. (side)
List the variables that influenced these challenges (top)
In the matrix – Decide on a score (1-5) for each of these challenges according to the relative
importance of the factors. Multiply each of these scores by 2 to find the weighted scores for
each option/factor combination.
Cultural Issues (Level 1 Heading)
Hofstede Dimensions: USA – France (level 2 heading)
Using Hofstede’s four cultural dimensions as a point of reference noted in the case,
what are some of the main cultural differences between the United States and
France?
Euro Disney Operations (level 2)
Public ‫عام‬
In managing its Euro Disneyland operations, what are three mistakes that the
company made? Explain your response with examples.
Conclusion (Level 1 Heading)
Reflect on your overall thoughts on this case.
References (Level 1 heading)
Textbook and at least two scholarly, peer-reviewed journal articles.
No more than 6 pages!
Public ‫عام‬

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