Description
Choose a company that you interact with regularly (Starbucks) and write a two-page paper in Word on its customer experience.
Identify customer experience and customer experience value practices and best practice recommendations you have for them.
Use APA formatting (title page, double space, references and citations) and include at least two external references.
Review the rubric for more detailed grading information.
Knowledge: Demonstrates knowledge& understanding of key concepts associated with the given case
Demonstrates thorough knowledge & understanding of the key concepts associated with the given case
Application: Presents analysis of identified issues and able to apply or relate relevant concepts to the case questions/tasks
Presents an insightful & thorough analysis of all identified issues and able to apply or relevant concept to the case
Rationale: Questions/tasks requiring rationale were reasoned and supported & documented, drawing from relevant marketing concepts and theories.
Questions requiring rationale were fully reasoned, supported, & documented, drawing from relevant marketing concepts & theories.
Mechanics and Writing: Demonstrates clarity, conciseness, and correctness. Writing is free of grammar and spelling errors.
No grammatical errors; Complete sentences are used. Proper formatting and citing are used.
