Description
PURPOSE
Explore retail examples of POP and Fashion Accessory Display.
TASKS WITH DIRECTIONS
For this assignment, you will create two PowerPoints.
1) POP (Point-Of-Purchase) Display PowerPoint
Create a PowerPoint named: “Module 13: POP Display” ” and add 10 examples of POP display. Evaluate the POP display by the criteria provided below. On a scale of 1-5, with 5 being “Very good,” assess the effectiveness of the POP. Address each point individually. Be sure to justify your assessment.
Attract attention to the product (Did shoppers stop or look at the product? If not, why do you think no or only a few shoppers were interested in it? How can you increase attention to the POP product?)
Promote or reinforce brand name recognition
Show and explain the product (educate)
Answer relevant questions (price, size, applications, etc)
Hold or arrange stock for the shopper’s convenience
Increase sales by coordinating items – or by “impulse sales”
2) Fashion Accessory PowerPoint
Create a PowerPoint named “Module 13: Fashion Accessory Display” and add 10 best examples of Fashion accessory display. In each example, you must explain why it is a good example; in other words, explain how the importance was given in the display of accessories (e.g., use of props, masking, showdown box, contrast, movement). Be specific and elaborate.
Remember to use descriptions and comments to help explain your photos.
GRADING EVALUATION CRITERIA
Be sure to cite sources using APA format; see this link for resources on APA citations.Links to an external site.
Work should be submitted and written in a professional tone and free of grammar and spelling errors.
