Description
Chosen Company: Burberry Plc.
Need to choose an Innovative product or service of the company..
Assessment Brief:
You are applying for the role of marketing manager in an organisation. As part of the interview process, you are asked to select an innovation of your choice and investigate its marketing process, marketing mix etc. Further to this, you are also required to explore integrated digital marketing strategies for this new product or service, incorporating the utilization of Artificial Intelligence (AI).
Introduction (150 words)
Research and explain the marketing process for your selected innovation and organisation. (500 words)
Elaborate on the 4P’s of the marketing mix with examples used from your selected organisation and describe how this affects the development of a new product or service. (600 words)
Define and explain digital marketing strategies and integrated digital marketing strategies. (500 words)
Assess the efficacy of an integrated digital marketing campaign and the role of Artificial Intelligence (AI) in promoting a new product or service within your chosen organisation. (600 words)
Conclusion (150 words)
